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Earth Is Now Our Only Shareholder

If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have. This is what we can do.

Read Yvon’s Letter

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ALEX EKINS
Pete
Pete Whittaker
Rock Climbing Ambassador

Hometown

Sheffield, England

Resides

Sheffield, England
Drawn to climbing by the challenge and adventure it delivers, Pete (one-half of the Wide Boyz duo) seeks out pioneering first ascents and revels in pushing his personal limits. Physical and mental suffering are an absolute must on the journey to accomplish bigger projects. Pete has been climbing since age 6 and has racked up an impressive mix of climbing achievements, yet he still believes that he’s only scratched the surface of what is possible.

Career Highlights

  • 2008: First ascent of Dynamics of Change (E9 7a), Burbage South, Peak District, England
  • 2009: Previous record holder for number of routes climbed in a day (550), Peak District, England
  • 2011: First ascent of Century Crack (5.14b), the world’s hardest off-width, Canyonlands National Park, Utah
  • 2014: First ascent of The Bigger Baron ( E10 7a), Wimberry Rocks, Chew Valley, England
  • 2016: First ascent of The Millennium Arch (5.14), Canyonlands National Park, Utah
  • 2016: First person to solo-free (free climbing alone) El Capitan in under 24 hours, Yosemite National Park, California
  • 2011 and 2016: Winner of the Golden Piton Awards for Crack Climbing and Vision
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