The Cleanest Line


Fish-Phone. It’s Got A Nice Ring to It.

Fish-Phone. It’s Got A Nice Ring to It.

Dec 6, 2007 December 6, 2007

Fish_logo_2You might not be organic, sustainable, fair trade, or free range, but you try to make sure your shopping is. When it comes to fish, you know it’s a healthy choice, but are also aware of the impact of industrial fishing practices. Perhaps you’re even aware of Blue Ocean Institute’s unique Guide to Ocean-Friendly Seafood. Available both online and in handy, wallet-sized form, this helpful guide gives shoppers a quick and convenient way to make sustainable sense of the sea of seafood choices available at the local market.

Trouble is, those fish cards don’t always make it into the correct pocket, and it can be a bit troublesome to hop online in front of the seafood counter. The next time you’re having trouble deciding between U.S.-Farmed Tilapia or Atlantic Cod, give the Fish Phone a call.

Blue Ocean’s FishPhone is the country’s first sustainable seafood text messaging service. By texting 30644 with the message FISH followed by the species you’re interested in, Blue Ocean Inst. will text you back with a seafood ranking:  Green, Yellow, or Red, plus contaminant information if there are health concerns.

Also available are cellphone/PDA-formatted seafood guides, available at www.fishphone.org

More information about FishPhone and Blue Oceans Institute is available at www.blueocean.org and www.fishphone.org.

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