The Aloha Shirt: Spirit of the Islands is the most colorful and complete book published on the most enduring souvenir ever invented: the Hawaiian shirt. The following excerpt is from chapter two, “Tailor Shops to Factory Pioneers.” In the late 1920s, most visitors to Waikiki beachside… Read More
Forty-five years ago, the old school North American outdoor uniform was basically colored in khaki, denim blue and olive green. Not only were the colors monotonous, but the dyes used were mostly petroleum based. Imagine no Craft Pink as vivid as the beavertail cactus flower. No Galah Green as bright… Read More
At Patagonia, we believe making great products, earning a profit and protecting our planet are not mutually exclusive objectives. That’s why, in 2013, we launched an investment fund to help like-minded start-ups on a similar mission. Today, we’re announcing a new name for the fund: Tin… Read More
TAKE ACTION! Ask Congress to pass the Industrial Hemp Farming Act, allowing American farmers to freely grow this commercially and environmentally important crop. Sign the petition at Change.org Industrial hemp is a crop that has the potential to lower the environmental impacts of textile production, empower small-scale farmers… Read More
We are now third and fourth generation surfers. We have the confidence to leave the stereotypes behind. We have become a tribe that has the ability to be the scroungiest dirtbags one day and then return to the urban environment as activists for change the next. Two time periods epitomize… Read More
How can we solve the climate crisis? The answer may exist beneath our feet, in the soil. Carbon is a finite resource that moves through soils, oceans, food, fibers and the atmosphere—and ancient carbon is fossilized in Earth’s core. There is no more carbon entering or leaving Earth—we are simply… Read More
Patagonia’s $20 Million & Change fund [Update: the investment fund is now called Tin Shed Ventures.] was launched in 2013 to help innovative, like-minded startups bring about solutions to the environmental crisis and other positive change through business. Or, in Yvon’s words, to help entrepreneurs and innovators succeed in “working with nature… Read More
“… after some thinking, I’d say I’d rather be a functioning cog in some great machinery, serving something beyond me.” –Robin Pecknold of Fleet Foxes, “Helplessness Blues” On a far from average Wednesday, we arrived to work at… Read More
This holiday season, I have an early New Year’s resolution for the sake of Planet Earth: let’s all become radical environmentalists. This sounds like a big leap—but it’s not. All you need is a sewing kit and a set of repair instructions. As individual consumers, the… Read More
Editor’s note: Today we’re happy to share an excerpt from Living & Breathing: 20 Years of Patagonia in New York City, a commemorative book about our double-decade relationship with the Big Apple. Grab a printed copy at one… Read More
In the conventional model of philanthropy, the big funders—corporations and foundations—mainly support big professional environmental groups. The large national organizations (those with budgets over $5 million) are doing important work but they make up just 2% of all environmental groups, yet receive more than 50% of… Read More