The Cleanest Line
Rose Marcario

Rose Marcario

Rose Marcario is the President and CEO of Patagonia, Inc. and Patagonia Works.

Articles

Illustration: Lake Buckley

Regenerative Organics: Drawing a Line in the Soil

Dec 8, 2016 December 8, 2016

In recent years, we’ve seen a boom in production and sales of organic foods worldwide. The global organic food market is expected to grow by 16 percent between 2015 and 2020, a faster rate than conventionally-grown foods. This seems like good news—but in truth, organic farming makes up just a tiny… Read More

Photo: Garrett Grove

100 Percent Today, 1 Percent Every Day

Nov 20, 2016 November 20, 2016

We’re just days from Black Friday, one of the biggest consumer shopping days of the year in America. And as people think generously about family and friends, we also want to help our customers show love to the planet, which badly needs a gift or two (and still gets coal… Read More

Photo: Tim Davis

Fair Trade: The First Step

Oct 10, 2016 October 10, 2016

You may be familiar with the “Fair Trade Certified” symbol and its assurance that some of the money spent on a bag of coffee or bar of chocolate goes directly to its producers and stays in their community. Patagonia, in partnership with Fair Trade USA, now makes clothes… Read More

Photo: Garrett Grove

Record-breaking Black Friday Sales to Benefit the Planet

Nov 28, 2016 November 28, 2016

Last week, when we announced we’d give 100 percent of our global retail and online Black Friday sales directly to grassroots nonprofits working on the frontlines to protect our air, water and soil for future generations, we heard from many of our customers calling it a “fundraiser for… Read More

Photo: Karina Sporring

Iberá National Park

Oct 3, 2016 October 3, 2016

I am writing to announce the donation of 375,000 acres to the Argentine government to create the new Iberá National Park in Argentina, and to ask you to join with me to celebrate Kris Tompkins and her team’s remarkable achievement. Their donation is contiguous to the 1,375,000-acre Iberá… Read More

Photo: Kyle Sparks

Why Should Employers Care About Families?

Aug 17, 2016 August 17, 2016

The poet Maya Angelou said, “When you know better, you do better.” But despite everything we know about the tangible and intangible benefits of taking care of our working families, collectively, we American business leaders provide paid family leave to just 11 percent of U.S. workers. Up to 35 percent of working… Read More

Repair is a Radical Act

Repair is a Radical Act

Nov 25, 2015 November 25, 2015

This holiday season, I have an early New Year’s resolution for the sake of Planet Earth: let’s all become radical environmentalists. This sounds like a big leap—but it’s not. All you need is a sewing kit and a set of repair instructions. As individual consumers, the… Read More

Patagonia Opposes TPP

Patagonia Opposes TPP

Nov 13, 2015 November 13, 2015

By Rose Marcario, Patagonia CEO Now that full text of the Trans-Pacific Partnership (TPP) has finally been made public, we can say unequivocally that we oppose it, as it advances the interests of big business at the expense of the environment,… Read More

Patagonia to Cease Purchasing Wool from Ovis 21

Patagonia to Cease Purchasing Wool from Ovis 21

Aug 17, 2015 August 17, 2015

Dear Friends, We’ve spent the past several days looking deep into our wool supply chain, shocked by the disturbing footage of animal cruelty that came to light last week. Patagonia’s partnership with Ovis 21 has been a source of pride because of the program’s genuine commitment to regenerating… Read More

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