"It’s not a movement if you just sit still. You have to keep moving forward."
–Deb Callahan, Road Trip Nation
Back in 1994, we organized our first Tools for Grassroots Activists Conference. We invited a handful of seasoned activists to help us train members of some of the environmental groups we support. We asked them to share their experiences and their knowledge to help our grantees become more effective advocates for the natural world.
The tools environmental activists need to attract members, publicize issues, communicate to donors and inspire citizens to take action are, in essence, very similar to those we use every day at Patagonia to sell clothing and gear. To be effective in today’s fast-paced, technology-charged, competitive world, we need to develop strategies, clarify our messages and find useful and affordable methods of advertising. One can’t be effective without the right tools in one’s toolbox.