Part memoir, part manifesto -- legendary climber, businessman and environmentalist Yvon Chouinard, founder and owner of Patagonia, Inc. describes his life and his start in business as an itinerant climber selling pitons from the back of his car. Lass die Mitarbeiter surfen gehen: Die Erfolgsgeschichte eines eigenwilligen Unternehmers offers a look at the guiding principles that Chouinard used to build Patagonia into a global business -- a business that has an environmental mission and is a fun place to work. In German.
- Published by Redline Verlag.
- 333 pages
- Printed on recycled paper that contains 35% post-consumer waste
- In German
- Printed in Germany.