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Environmentalism: Our Common Waters

Horseshoe Bend, Colorado River. Glen Canyon National Recreation Area, Arizona. ENRIQUE R. AGUIRRE AVES

Environmentalism: Our Common Waters

This year, Patagonia’s environmental campaign, Our Common Waters, spotlights the need to balance human water consumption with that of animals and plants.

Our Common Waters

Our Common Waters
The planet Earth faces a freshwater crisis. By the year 2025, human demand for water will account for 70% of all available freshwater. To learn more about the threats and our two-year campaign, click here.

Chasing Waters

Chasing Water
The Colorado River has been engineered to death. At river’s end, it is little more than a polluted ditch, often drained dry. Watch two pack-rafters as they take a 1,450-mile journey from the Colorado’s headwaters to the Sea of Cortez.

Take Action
Four clicks for a freshwater future. Take action now on the four water issues we believe are most urgent.