My Cart
World Trout Initiative
Softmouth Trout, Bora River, Bosnea. Artwork Courtesy of James Prosek.

World Trout® Initiative

Overfishing and destruction of habitat threaten trout populations worldwide. Humans are the cause, though may also be trout’s saviors.

In 1999, on a trip to Yellowstone, James Prosek and Patagonia owner Yvon Chouinard met. Hearing the stories of James' efforts to catch various trout around the world, and the dramatic challenges these fish are facing, Yvon was motivated to help.

The World Trout Initiative's mission is simple: To identify the individuals and groups that protect native fish, to tell their story and to support their conservation efforts by placing money into their hands. By telling a compelling story and providing the angler and interested parties with a call to action, we felt we could make something happen.

Since its inception in January 2005 through July 2010, World Trout has raised $420,760! The money has been used to support such groups as: the Penobscot River Restoration Project, Greenback Conservation & Restoration Programs of Colorado Trout Unlimited, Obirame Restoration Group, Yellowstone Park Foundation, Friends of Wild Salmon, Balkan Trout Restoration Group, Trout Unlimited Driftless Area, The Golden Project, Wild Steelhead Coalition and Montana River Action. World Trout supporters have also sought out these grassroots groups to donate funds and volunteer their time directly to the group. For more info or to apply view our Grant Guidelines.