2185 San Elijo Ave.
Cardiff-by-the-Sea, CA 92007
phone: (760) 634-9886
fax: (760) 632-8623
Monday - Saturday: 10am-6pm
New Year's Day
When the Malloy brothers – Chris, Keith and Dan – began developing a surf line for Patagonia in 2004, the prospect of opening a California-based surf store was part of their plan. In late May of 2006, that plan became reality.
The store occupies the first floor of the former Cardiff Mercantile building, located on San Elijo Avenue just a few blocks south of Birmingham. Professional surfer/writer/photographer Devon Howard is the manager.
Rather than just carrying outdoor-industry-specific product, this store caters to the needs of core surfers and watermen – both male and female. We offer our own Patagonia surf apparel using organic cotton, as well as board shorts made from recycled materials. Also available are surfboards, wetsuits and bodysurfing gear, as well as paddleboards, free-diving and other surf accessory products.
As part of our environmental mission, we will provide ongoing support for local environmental groups with products and/or donations. We’re also pleased to offer the use of the large open patio to environmental organizations for meetings.
Stop by for a visit and talk story with our staff. We look forward to meeting you.
From the North: From the I-5 Freeway, exit Birmingham Drive. Turn right onto Birmingham and left onto San Elijo Avenue. Our store is 3 blocks down on the left hand side.
From the South: Take the I-5 Freeway, exit Birmingham Drive. Turn left onto Birmingham and left onto San Eilijo Avenue. Our store is 3 blocks down on the left hand side.
For more about the local environmental causes we support go to our local grants page
Our Grand Opening weekend was a blast. Thanks to all who were involved. Check out some of the coverage:
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