Part memoir, part manifesto -- legendary climber, businessman and environmentalist Yvon Chouinard, founder and owner of Patagonia®, Inc. describes his life and his start in business as an itinerant climber selling pitons from the back of his car. Homme d'affaires malgré moi : confessions d'un alter-entrepreneur offers a look at the guiding principles that Chouinard used to build Patagonia into a global business -- a business that has an environmental mission and is a fun place to work. In French.
- Published by Vuibert.
- 283 pages
- Printed on 100% recycled paper
- In French
- Printed in Europe.