It’s Black Friday, the day in the year retail turns from red to black and starts to make real money. But Black Friday, and the culture of consumption it reflects, puts the economy of natural systems that support all life firmly in the red. We’re now using the resources of one-and-a-half planets on our one and only planet.
Becasue Patagonia wants to be in business for a good long time‚a leave a world inhabitable for our kids—we want to do the opposite of every other business today. We are asking you to buy less and to reflect before you spend a dime on this jacket or anything else.
Environmental bankruptcy, as with corporate bankruptcy, can happen very slowly, then all of a sudden. This is what we face unless we slow down, then reverse the damage. We’re running short on fresh water, topsoil, fisheries, wetland – all our planet’s natural systems and resources that support business, and life, include our own.
The environmental cost of everything we make is astonishing. Consider the R2™ Jacket shown, one of our best sellers.
To make itrequited 135 liters of water, enough to meet the daily needs (three glasses a day) of 45 people. Its journey from it origin as 60% recycled polyeter to our Reno warehouse generated nearly 20 ounds of carbon dioxide, 24 times the weight of the finished productr. This jacket left behind, on its way to Reno, two-thrids its weight in waste.
And this is a 60% recycled polyester jacket, knit and sewn to a high standard; it is exceptionally durable, so you won’t have to replac it as often. And when it comes to the end of its useful life we’ll take it back to recycle into a product of equal value. But, as is true of all the things we can make and you can buy, this jacket comes with an environmental cost higher than its price.
There is much to be done and plenty for us all to do. Don’t buy what you don’t need. Think twice before you buy anything.