Part memoir, part manifesto -- legendary climber, businessman and environmentalist Yvon Chouinard, founder and owner of Patagonia®, Inc. describes his life and his start in business as an itinerant climber selling pitons from the back of his car. « Homme d'affaires malgré moi : confessions d'un alter-entrepreneur » offers a look at the guiding principles that Chouinard used to build Patagonia into a global business -- a business that has an environmental mission and is a fun place to work. In French.
Details
- Published by Vuibert.
- 283 pages
- Softcover
- Printed on 100% recycled paper
- Made in Europe.
