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Our Cause

by Bill McKibben

Every generation has its great cause. In the 1940s they stopped worrying about the economy for a while and voted for the guy who’d lick Hitler. After 20 years of looking the other way, we have to back the people who’ll finally take on carbon.

On any given day, in any given month, there is always something more important going on. Gas prices are going though the roof; you’re worried that your health care might disappear; the war drags on endlessly, or the next one beckons. On any given day, these make the front page of your paper, and the frontal cortex of your brain. That’s how we work – we’re geared for novelty; we recognize change and go on alert.

About the Author
Bill McKibben is the author of Deep Economy, and cofounder of 350.org