The Social Media Editor is responsible for the day-to-day operations for all of the Company’s various social media channels. Responsibilities include, but are not limited to: sharing timely brand-appropriate stories and Company news, responding to customer questions, building an engaged online community and driving traffic from social media channels to Patagonia.com. S/he is also responsible for moderating publicly posted content (comments and wall posts) and maintaining a welcoming and respectful space for the Company’s fans to communicate with the Company and each other. S/he is also responsible for managing all integrations of social media on Patagonia.com.
Essential Job Functions:
o Responsible for writing, editing, proofreading, formatting and accurately posting stories on the Company’s various social media channels.
o Curate and publish regular content on the Patagonia.com sport blogs; work closely with freelance content curators and ambassador coordinators.
o Conceive and implement unique customer engagement campaigns.
o Provide regular reports to the Managing Editor regarding traffic, fan base growth, reach, interactions and trends.
o Work closely with other members of the Web Development Team to effectively promote new content additions on Patagonia.com across social media channels.
o Maintain writing, editing and “voice” standards established by the Edit Department.
o Evaluate customer feedback and recommend the most effective marketing communications based on this data.
o Work closely with the Company’s Customer Service team in Reno to answer customer questions and bring the Company’s legendary customer service standards to the social media space.
o Monitor the Company’s Retail Store’s social media channels, share store events and assist the store managers with their social media efforts.
o Work closely with the Patagonia offices in Europe, Australia, Japan, Chile and Argentina to assist them with their social media efforts.
o Investigate, test and recommend new social media sites and services to the eMedia Managing Editor.
o When necessary, assist the eMedia Managing Editor with editing and copywriting for Patagonia.com.
o Must be able to sit for extended periods of time.
o Ability to look at a computer screen for extended periods of time.
o Ability to maintain a composed and professional demeanor within a flexible and (at times noisy) work environment.
o Must be able to travel domestically and internationally utilizing various transportation methods.
Minimum Job Qualifications:
o BA/BS required.
o Working knowledge of Excel, Word, Internet browsers, Photoshop (or similar), smart phone apps, HTML, and all popular social media platforms -- audio/video editing skills a plus.
o Minimum two-year’s experience in the Internet business or a related area.
o Thorough familiarity with standard concepts, practices, and procedures within the Internet field.
o Extensive and demonstrated social media experience with the ability to absorb critiques with objectivity.
o Excellent written and oral communication skills.
o Able to work well under pressure and deadlines.
o Comfortable with team-based work structure; ability to remain flexible to change within the work environment and scope of responsibility.
o Demonstrates initiative, is conscientious and provides complete follow-through on areas of responsibility.
It is the responsibility of every employee to contribute to a positive work environment through cooperative and professional interactions with co-workers, customers and vendors.
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