The Search Engine Optimization (SEO) Specialist will be responsible for developing and executing all aspects of the company’s SEO strategy. This individual will possess a solid understanding of SEO issues involving website architecture; keyword generation; search friendly content; link building strategies; and metrics-driven SEO. Strong communication skills are essential in this role, as the SEO Strategist will be integral in socializing SEO across the organization.
Essential Job Functions:
o Maintain a laser-like focus on the company’s audience to ensure that we’re providing our information in the most visitor optimized ways possible across all device types and regions.
o Work with the Search Strategy Manager to test, plan and successfully execute ROI positive SEO initiatives, including but not limited to keyword generation, content creation, URL selection for XML sitemap submissions, internal linking, and external linking.
o Work closely with engineering, creative, merchants, and product teams to ensure consistency in SEO strategy and implementation across multiple business channels.
o Measure and report on the effectiveness of SEO strategies in generating increased web traffic and organic revenue.
o Develop, share and implement SEO best practices across multiple online properties.
o Work with external agencies and in-house teams to build quality external links.
o Research and implement ongoing SEO best practices for all content types
o Support merchant team with the development and creation of proposals to secure incremental vendor co-operative marketing dollars.
o Analyze the company's onsite search logs and organic search referrals on a monthly basis to grow keyword portfolio.
o Provide a weekly analysis of natural search term performance based on traffic, conversion, and sales.
o Co-ordinate the design, testing, and production of new reports, as required, to improve conversion and sales from natural search.
o Publish reports and findings to the organization on a regularly scheduled basis.
o Work with the development team to ensure SEO best practices are properly implemented on newly developed code
o Provide relevant updates to the business on the success of ongoing search campaigns and actions
Other Job Functions:
o Create and maintain applicable website content
o Ability to travel domestically and internationally.
o Able to sit for extended periods of time.
o Ability to look at a computer screen for extended periods of time.
o Ability to maintain a composed and professional demeanor within a flexible and, at times, noisy work environment.
Minimum Job Qualifications:
o BS/MS degree in a quantitative, test-driven field or BA/BS in Marketing with a strong understanding of technical SEO or equivalent experience.
o 3+ years of professional experience in search engine optimization with a successful track record, either in-house or at an agency/consultancy
o Solid understanding of the relevant KPIs for this role along with the tools needed to measure and analyze campaign performance
o Professional experience with XML sitemap submissions, internal linking and keyword generation
o A demonstrated track record of successfully implementing SEO strategies that have increased website and/or retail store traffic and revenue
o Experience with social networking and bookmarking sites
o Strong project management and inter-departmental coordination skills.
o Ability to execute on multiple projects while closely measuring the impact of each project and changing course when needed
o Individual must be a self-starter and be able to identify, develop and execute strategies which enhance the visibility of the company properties
o Individual must be able to work well under pressure and deadlines.
Preferred Job Qualifications:
o Experience with A/B and multi-variate testing
o Experience executing local search strategies and their implications for the company
o Experience with mobile SEO
o An understanding of the multi-channel business model and how search optimization fits into the picture
It is the responsibility of every employee to contribute to a positive work environment through cooperative and professional interactions with co-workers, customers and vendors.
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