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Earth Is Now Our Only Shareholder

If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have. This is what we can do.

Read Yvon’s Letter

Business Unusual

Lucidly searching for clams. Yvon Chouinard and Rick Ridgeway on the Kenai Peninsula, Alaska. Spring 1986.

Peter Hackett

At Patagonia, we appreciate that all life on earth is under threat of extinction. We’re using the resources we have—our business, our investments, our voice and our imaginations—to do something about it.

Earth is now our only shareholder.

We’re standing capitalism on its head. The full value of Patagonia is now going to protect the source of all wealth—and our one and only home.

Read Yvon’s Letter