We created Voice Your Choice to enable customers of Patagonia-owned stores to become more involved in local environmental issues. Now in its second year, the campaign introduces our customers to environmental groups working in their areas and brings to light the important issues these groups are working on. Through Voice Your Choice, we invite our retail customers to determine in part how each of our U.S.-based stores spend their individual environmental grants budgets.

Last year, our Voice Your Choice campaign proved a great success for environmental groups and our stores alike. Customers cast 13,706 votes in our 23 stores nationwide. This degree of participation reinforces our conviction that Patagonia customers care deeply about environmental issues and appreciate the opportunity to get involved.

In 2008, Patagonia stores gave $378,000 to local environmental groups, with the Voice Your Choice campaign contributing an additional $100,000. This year we’ve increased the Voice Your Choice contribution to $125,000. We know grant recipients will put the money to good use and their work will benefit all of us who love the outdoors.

Come by or click on your local Patagonia store page for each stores grantees.

2008 Voice Your Choice Grant Recipients

Atlanta - Upper Chattahoochee Riverkeeper
Boston - Massachusetts Bicycle Coalition
Cardiff - San Elijo Lagoon Conservancy
Chicago - Alliance for the Great Lakes
Denver - Southern Rockies Ecosystem Project
Dillon - Big Hole Watershed Committee
Freeport - RESTORE: The North Woods
Hale'iwa - North Shore Community Land Trust
SoHo - More Gardens!
Upper West Side - Rocking the Boat
Palo Alto - Green Foothills Foundation
Pasadena - EarthWorks Community Farm & Heal the Bay (tie)
Portland - Oregon Natural Resources
San Francisco - MedShare
Santa Monica - Algalita Marine Research Foundation
Seattle - The Whale Museum
St. Paul - Midtown Greenway Coalition
Washington D.C. - Potomac Conservancy
Westport - Save the Sound
Reno - Great Basin Water Network
Salt Lake City - Utah Clean Energy
Santa Cruz - Ventana Wilderness Alliance
Ventura - Surfrider Foundation, Ventura Chapter