Since 1985, Patagonia has pledged 1% of sales to the preservation and restoration of the natural environment. We've awarded over 34 million dollars in cash and in-kind donations to domestic and international grassroots enviro groups making a difference in their local communities. Now the founder of Patagonia, Yvon Chouinard, and Craig Mathews, owner of Blue Ribbon Flies, have created a non-profit corporation with the sole purpose of encouraging businesses to give back to the environment.

1% For The Planet is an alliance of businesses that understand the necessity of protecting the natural environment. They understand that profit and loss are directly linked to the health of our environment. In addition, these businesses are concerned with the social and environmental impacts of industry.

If you're a business owner (or have any influence over your boss) please consider becoming a member of this socially and environmentally progressive group. By contributing 1% of net annual sales to grassroots enviro groups, members of 1% For The Planet affect real change. And members receive other benefits: The satisfaction of paving the way for more corporate responsibility in the business community and the recognition, support and patronage of conscientious consumers who value serious commitment to the environment.

To learn more about 1% For The Planet, check out www.onepercentfortheplanet.org