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Mikael Frödin's Ambassador Profile
- Father of two fantastic boys
- Owner of Frödinflies
- Designer of FITS, SSS and SALAR products
- Completed numerous TV and film projects
- Written several books on fly tying and fishing
- Contributed hundreds of articles to European fishing magazines
- Contributed to spreading the “Catch & Release” policy across Europe
- Popular speechmaker and speaker at clubs and fishing fairs across Europe
- Devoted salmon conservationist; believes in the power of fishing tourism and opposes fish-farming madness.
- Board member of Gustaf Ulfsparre’s foundation (protecting the world’s biggest sea trout)
- Taken 20 salmon over 40 pounds