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Earth Is Now Our Only Shareholder

If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have. This is what we can do.

Read Yvon’s Letter

Reo Stevens's Ambassador Profile

Tim McKenna
Reo Stevens

Kitesurfing Ambassador

Hometown: Haleiwa, Hawai'i
Resides: Haleiwa, Hawai'i

Growing up on O'ahu's North Shore, Reo Stevens wasn't one to stay on the beach when the trades were up. By age 8 he was carving turns on a windsurfer, and at 13 he progressed to kiting. "I was swimming for my [windsurfing] gear after I fell on a wave when a kitesurfer jumped 20 feet over my head," he says. "I was amazed. I had to do it." With plenty of big surf in his backyard, Reo quickly became one of the most recognized waveriders in the kite world. While chasing wind and waves to places like Fiji, Tahiti and Western Australia, he also managed to complete a BA in Economics in 2011 at the University of Hawai'i. These days, he's kiting full time and documenting his travels through words, film and photos.

Career Highlights

  • Earned a BA in Economics from the University of Hawai’i while managing a professional kitesurfing career
  • First trip to Indonesia in 2005 and first barrel with a kite
  • 7 consecutive years of travel to Indonesia
  • Kited Cloudbreak in Fiji in 2011
  • Kited Teahupo’o in Tahiti in 2011 and 2013
  • Kited The Left in Western Australia in 2012
  • 20 covers of kitesurfing magazines
  • First cover at age 16 on the international kite magazine Kiteworld
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