Three years ago, we set out to make a new fleece fabric using natural fibers that were light on the land. Our inspiration came from an old sweater, a weather-beaten merino pullover worn by founder Yvon Chouinard in Patagonia’s early days. It had all the properties that have made wool… Read More
If the present status-quo of soil loss, carbon pollution and planetary warming continue, we’re looking at just 60 more harvests before we can no longer grow 95 percent of the food we humans rely upon to live. At the same time, the way to prevent this calamity is at hand:… Read More
When you hear the term “tree hugger,” what—or who—do you see? What image, or images, pop into your head? It likely starts with the vague idea of folks who are often—and perhaps overly—passionate about protecting nature. But then, if you expand it, what do they look like? Is it a… Read More
On clear days in the Pacific Northwest, views of Mount Baker depend on the marine layer and the storms. The 10,781-foot snowcapped dome is often obscured by the shifting weather, and though I’d grown up looking at the mountain, I didn’t see it much this year. But when Jeremy Wolf… Read More
Depending on how you look at it, California’s most beloved wildlands are either under siege or experiencing a wellspring of support. In the current political atmosphere, bursting with assaults on bedrock environmental laws and protected public lands, it seems particularly important to recognize and spread the word about whatever pockets… Read More
Our company is proud to be part of the growing movement of Certified B Corporations. These companies practice “stakeholder capitalism”: They identify their most deeply held social and environmental values, then abide by them, honoring their responsibilities to their employees, customers, suppliers and communities—as well as to… Read More
Patagonia mourns the loss of Tom Frost, Yvon Chouinard’s former climbing and business partner, who passed away Friday morning. Tom, with Yvon, Chuck Pratt and Royal Robbins, made the first ascent of the North America Wall of El Capitan in 1964. He made other notable first ascents with Valley pioneers… Read More
Patagonia has offered corporate-sponsored on-site child care since 1983. The Great Pacific Child Development Center, GPCDC for short, is where infants and children spend their days crawling, running, climbing and exploring, mostly outdoors, while their parents work. We wanted to tell the story of GPCDC, so we published … Read More
Mud and rain speckled my lenses. I squinted at the mucky, rock-strewn road in fading light and gripped my handlebars tighter. Focus. Exhale. Let go. At the next corner, Carston and Eric are stopped. Odd, I don’t usually see them until the bottom. Brakes shrieked in damp protest as I… Read More
The mottled splotches of dark brown and grey that dot the back of the Sierra Nevada yellow-legged frog let it transform into a lichen-covered rock, a shadow on a stream bed or a leaf on the forest floor. Not being noticed is a handy trait when you are the food-chain… Read More
Six years ago, when that famous wave broke on the Third Ledge at Cloudbreak—tearing down reef, tearing through time, majestically unridden, surfers scrambling for their lives—there was one question left hanging in the air like sea mist. As the last wave washed through the lagoon and slunk back into the… Read More
