The Cleanest Line



We’re in business to save our home planet.
– Patagonia’s Mission Statement

The goal of The Cleanest Line is to further Patagonia’s mission by encouraging dialogue about the products we build, the sports we love and the environmental issues we’re concerned about. By talking openly about the products we build, Patagonia users can help us achieve ever greater standards of quality and functionality. By spreading the word about specific environmental threats, we can increase awareness and take action to make our world a better place. By sharing field reports, we can inspire one another to keep experiencing the natural wonders of our precious planet. And like any good conversation, there’s always the possibility for pranksters and poets to direct the conversation towards territories lacking any seriousness or categorization.

The Cleanest Line launched on February 3, 2007 back when blogs were the only form of social media. The name was inspired by Chris Malloy’s field report from the 2006 Patagonia Surf catalog entitled, “The Cleanest Line.” Our masthead was illustrated by Geoff McFetridge.


If you read a post on The Cleanest Line, please leave a comment. Let us know what you think, even if it’s just a few words. Note: Comments do not require approval, but they are moderated. Hateful, asinine, derogatory and spam comments will be deleted. Please use your best judgment when commenting and we’ll do our best to respond appropriately.


Contact Us

Submissions, suggestions and concerns may be sent to thecleanestline[[at]]patagonia[[dot]]com.

We accept outside submissions for review. Submissions should be relevant to the subject matter of The Cleanest Line and the mission of Patagonia. Credit of authorship will be given unless otherwise requested, and links to related Web sites will be included where appropriate. Please read our Guidelines for Submissions below before sending in your story. By sending your story or photos to the above email address, you are agreeing to the terms in the guidelines below. Thank you for supporting The Cleanest Line.


Guidelines for Submissions

We dislike legalese as much as you do, but we’re grateful for all the assistance our legal department provides. Please take a moment to read our guidelines:

By submitting a post to The Cleanest Line, you hereby grant Patagonia, Inc., its parent and affiliates (“Patagonia”), a non-exclusive, fully-paid and royalty-free, worldwide license to use, copy, modify, adapt, translate, reproduce, transmit and distribute such material on and through its Web site and other mediums. You represent and warrant that: (1) you own the content submitted for posting by you or otherwise have the right to grant the license set forth in this section; and (2) the content submitted by you does not violate the privacy rights, publicity rights, copyrights, contract rights or any other rights of any person. You agree to pay for all royalties, fee and any other monies owed any person by reason of your submission to The Cleanest Line.

The content of The Cleanest Line is protected by copyright and trademark laws and Patagonia owns all rights in The Cleanest Line and its content. Except for content submitted by you, you may not copy, modify, translate, publish, broadcast, transmit, distribute, perform, display or sell any content appearing on The Cleanest Line.

Patagonia will not post any content from your submission that it deems offensive, illegal or in violation of the rights or harmful or threatening to the safety of any person.

If you are unsure as to whether your submission violates these guidelines, please include all known information with your submission and we’ll follow-up with you before posting.


Contest Rules

No purchase is necessary to win. Entries must be received by the date specified in the post. Winner(s) will be chosen just after the entry cutoff date, and will be notified by e-mail. The odds of winning depend upon the number of entries received. The contest sponsor cannot be responsible for lost, late, misdirected, or incomplete entries. The prize is nontransferable and no substitutions will be allowed. Winners will be determined by the method explained in the post and the decision of the contest sponsor shall be final. Return of any prize or prize notification as undeliverable will result in disqualification and an alternate winner will be selected. By accepting the prize, the winner agrees to the use of their name and/or likeness for purposes of advertising, trade, or promotion without further compensation, unless prohibited by law. Patagonia shall not be responsible for any damages or expenses that winners might incur as a result of this contest or the receipt of any prize. Winners are responsible for paying any income taxes on the value of the prize received. Void where prohibited by law.