The Cleanest Line

Design

Photo: Mark McInnis

Wilder Waters

By Patagonia   |   Jul 13, 2017 July 13, 2017

Patagonia is an unusual workplace in many ways, and the fact that employees are encouraged to incorporate environmental activism into their daily work is just one of the characteristics that sets our company apart. The realities of running a business are important, but we’re always aware that our business has… Read More

Photo: Patagonia Books

The Aloha Shirt: Spirit of the Islands

By Dale Hope   |   Jun 20, 2017 June 20, 2017

The Aloha Shirt: Spirit of the Islands is the most colorful and complete book published on the most enduring souvenir ever invented: the Hawaiian shirt. The following excerpt is from chapter two, “Tailor Shops to Factory Pioneers.” In the late 1920s, most visitors to Waikiki beachside… Read More

Photo: Juan Luis De Heeckeren

The Cleanest Line

By Chris Malloy   |   Jun 27, 2016 June 27, 2016

We are now third and fourth generation surfers. We have the confidence to leave the stereotypes behind. We have become a tribe that has the ability to be the scroungiest dirtbags one day and then return to the urban environment as activists for change the next. Two time periods epitomize… Read More

Photo: Colin McCarthy

Experimenting with Naturally Dyed Clothing

By Joyanna Laughlin   |   Jun 8, 2017 June 8, 2017

Forty-five years ago, the old school North American outdoor uniform was basically colored in khaki, denim blue and olive green. Not only were the colors monotonous, but the dyes used were mostly petroleum based. Imagine no Craft Pink as vivid as the beavertail cactus flower. No Galah Green as bright… Read More

Photo: Donnie Hedden

Harvesting Liberty: A short film about growing hemp in the USA

By Dan Malloy & Jill Dumain   |   May 24, 2016 May 24, 2016

TAKE ACTION! Ask Congress to pass the Industrial Hemp Farming Act, allowing American farmers to freely grow this commercially and environmentally important crop. Sign the petition at Change.org Industrial hemp is a crop that has the potential to lower the environmental impacts of textile production, empower small-scale farmers… Read More

Photo: Donnie Hedden

Creating Climate-Beneficial Fiber Systems

By Rebecca Burgess   |   May 3, 2016 May 3, 2016

How can we solve the climate crisis? The answer may exist beneath our feet, in the soil. Carbon is a finite resource that moves through soils, oceans, food, fibers and the atmosphere—and ancient carbon is fossilized in Earth’s core. There is no more carbon entering or leaving Earth—we are simply… Read More

Photo: Kevin Ahearn

A Different Path: Living in Southern Chile with Bureo co-founder Ben Kneppers

By Brooke Ortel   |   Feb 8, 2016 February 8, 2016

Patagonia’s $20 Million & Change fund [Update: the investment fund is now called Tin Shed Ventures.] was launched in 2013 to help innovative, like-minded startups bring about solutions to the environmental crisis and other positive change through business. Or, in Yvon’s words, to help entrepreneurs and innovators succeed in “working with nature… Read More

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