We're not sure when Cesare Fiorucci of Seregno, Italy, bought his first pair of Stand-Up Shorts or how soon he adopted the habit of indelibly inking each country of destination on the pocket bags. But photographic evidence illustrates the first pocket-log entry as "Guinea Bissau 88/89." A… Read More
“March is a killer month in the Sahara. Temperatures rise and fall with such rapidity that the body has difficulty adjusting.” This sentence from the book I was reading (The Conquest Of The Sahara, by Douglas Porch) made me more anxious than the current kidnapping… Read More
Like you, we’d rather spend our time on the water, eyeing the arc of a line through air, feeling the push of current against our legs, inhaling the damp earth along a riverbank. But if you can’t immerse yourself in the river, try wading into our latest… Read More
I'm very excited to announce a brand new philanthropic collaboration for us: Patagonia Music. We've teamed up with a diverse group of world-class musicians to raise funds for environmental activism. The concept is simple: Buy a song, benefit the environment. Artists donate exclusive… Read More
Building an environmentally conscious hiking boot that’s also a top performer is no easy task. Design and construction are complex; so is the supply chain. As Backpacker magazine put it: “Boots are the most complex gear in our kit, with numerous components – fabrics, leathers, soles, shanks,… Read More
Like flocks of swirling swallows or shimmering schools of tropical fish, our customers swoop in with mysteriously synchronized concerns and questions on a regular basis, prompting the need for ready answers. Times like these, nothing would be more handy than magically beaming knowledge out into the ether. Building on his… Read More
Nobody likes to wear booties when they surf, but there are some places where the water is so cold it can’t be avoided. What happens then when you forget your booties after hiking in to surf beautiful head-high waves in 30-degree water? You get creative. So, I’ve long… Read More
Like flocks of swirling swallows or shimmering schools of tropical fish, our customers swoop in with mysteriously synchronized concerns and questions on a regular basis, prompting the need for ready answers. Times like these, nothing would be more handy than magically beaming knowledge out into the ether. Kelly Cordes is… Read More
Patagonia has been working with Wolverine World Wide (WWW) for four years to build a successful line of hiking boots, lifestyle and multi-sport shoes, sandals and more. We rely heavily on WWW’s experience making footwear – an extremely complicated process – but stay involved in every step of the… Read More
We test our gear on a variety of levels. Our Athletes & Ambassadors are responsible for putting the latest designs and fabrics through the paces before we'll add a new product to our lineup. But just because something reaches our shelves doesn't mean testing is over. Once a… Read More
We posted some pictures on Flickr a few weeks back of a surfboard that Stru built during some of his off hours. We got such a reaction to the pics that we decided a Q&A with Dr. Read More