The Cleanest Line The Cleanest Line

“We are in survival mode. We’ve got to get to where our forests are not a threat to us anymore.” Read More

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Yosemite Valley moments before rangers were forced to evacuate the park due to the Ferguson fire. Photo: Eric Bissell
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Illustration: Geoff McFetridge

Three Guides for Going B—And Why It Matters

By Patagonia   |   Aug 27, 2018 August 27, 2018

Our company is proud to be part of the growing movement of Certified B Corporations. These companies practice “stakeholder capitalism”: They identify their most deeply held social and environmental values, then abide by them, honoring their responsibilities to their employees, customers, suppliers and communities—as well as to… Read More

Photo: Gary Regester

Tom Frost, Off Belay

By Patagonia   |   Aug 25, 2018 August 25, 2018

Patagonia mourns the loss of Tom Frost, Yvon Chouinard’s former climbing and business partner, who passed away Friday morning. Tom, with Yvon, Chuck Pratt and Royal Robbins, made the first ascent of the North America Wall of El Capitan in 1964. He made other notable first ascents with Valley pioneers… Read More

Fall Catalog 1994. Photo: John Russell

The Reward Of Risk: Building Confidence In Kids

By Patagonia   |   Aug 24, 2018 August 24, 2018

Patagonia has offered corporate-sponsored on-site child care since 1983. The Great Pacific Child Development Center, GPCDC for short, is where infants and children spend their days crawling, running, climbing and exploring, mostly outdoors, while their parents work. We wanted to tell the story of GPCDC, so we published … Read More

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A highly sociable, capable and forward-thinking creature, the Yellow-Framed Pedaler has been known to build, ride and share trails in California’s Downieville area. Photo: Scott Markewitz

All Hands on Deck

By Sacha Halenda   |   Aug 15, 2018 August 15, 2018

The mottled splotches of dark brown and grey that dot the back of the Sierra Nevada yellow-legged frog let it transform into a lichen-covered rock, a shadow on a stream bed or a leaf on the forest floor. Not being noticed is a handy trait when you are the food-chain… Read More

Kohl Christensen wrangling one of the forerunners as the swell began to build. Photo: Daniel Russo

Tales From The Third Ledge

By Sean Doherty   |   Aug 10, 2018 August 10, 2018

Six years ago, when that famous wave broke on the Third Ledge at Cloudbreak—tearing down reef, tearing through time, majestically unridden, surfers scrambling for their lives—there was one question left hanging in the air like sea mist. As the last wave washed through the lagoon and slunk back into the… Read More

Photo: Darcy Turenne

The Organism that Might Just Save the Planet

By Paul Greenberg   |   Aug 6, 2018 August 6, 2018

When you sit down to write an eye-catching essay about seafood, your first instinct is to go with one of the sleek and sexy creatures that have historically captured the human imagination. Salmon battling 20-knot currents to reach their spawning grounds at the headwaters of the world’s mightiest rivers. Bluefin… Read More

Illustration: Walker Cahall

A Story Of My Own

By The Dirtbag Diaries   |   Jul 31, 2018 July 31, 2018

For most of his adult life, Cam Fenton has fought against climate change–and particularly to protect the Arctic. “The funny thing was, for most of that time, I couldn’t tell you why,” says Cam. “Sure, I could recite, and often wrote, the talking points: to stop sea level rise, stand… Read More

Members of the Smith family haul a net nicely loaded with sockeye, Kvichak River, Bristol Bay, Alaska. Photo: Corey Arnold

Rites of Summer, One Welcome, One Not

By Tim Sohn   |   Jul 27, 2018 July 27, 2018

The start of a Bristol Bay fishing season is always an enervating mix of excitement and uncertainty, but for the past decade-plus, a larger uncertainty has loomed: the proposed, but still theoretical, Pebble Mine, a massive open pit mine that would sit near the headwaters of Bristol Bay’s river systems… Read More

The Nez Perce-Clearwater National Forest (ID) will determine which streams to protect for potential Wild and Scenic designation through their forest plan over the coming year. American Whitewater has identified around 30 rivers and creeks in the Forest, including Three Links Creek (pictured), with outstandingly remarkable values and is advocating for their protection. Photo: Trip Kinney

Critical Mass: Strapping it together

By Sarah Gilman   |   Jul 26, 2018 July 26, 2018

American Whitewater, a small but scrappy nonprofit, has learned the first step toward protecting a beloved river is to help make waves. If you flip through early issues of the American Whitewater Journal, published quarterly by the nonprofit American Whitewater since its founding in 1954, you’ll discover several things. One… Read More

Remembering Peter Noone

Remembering Peter Noone

By Vincent Stanley   |   Jul 23, 2018 July 23, 2018

Peter Kinnoch Noone, who embodied the down-to-earth style of the outdoor industry’s early days and helped shaped the development of the outdoor store as a commercial force, customer refuge and sentinel for the protection of wilderness, died at his home in Ojai, California, on July 9 of recurrent cancer. He… Read More

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