The Cleanest Line
Brad Wieners

Brad Wieners

Brad is Patagonia’s director of copy.

Articles

Mars can wait. A sunset view of part of Massy’s farm, Severn Park, is a reminder that earthen beauty is a fringe benefit of regenerative agricultural practices. Photo: Trisha Dixon

A Blueprint for Cooling Earth

Feb 4, 2019 February 4, 2019

When he was 22 and away at college, Charles Massy got a fateful shock: His father had suffered a severe heart attack, and while it wasn’t immediately fatal, it was clear his dad could no longer run the family farm back home in the Monaro region of New South Wales,… Read More