The Cleanest Line
Rose Marcario, CEO

Rose Marcario, CEO

Rose Marcario is the President and CEO of Patagonia, Inc. and Patagonia Works.

Articles

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Photo: Garrett Grove

100 Percent Today, 1 Percent Every Day

Nov 20, 2016 November 20, 2016

We’re just days from Black Friday, one of the biggest consumer shopping days of the year in America. And as people think generously about family and friends, we also want to help our customers show love to the planet, which badly needs a gift or two (and still gets coal… Read More

Photo: Tim Davis

Fair Trade: The First Step

Oct 10, 2016 October 10, 2016

You may be familiar with the “Fair Trade Certified” symbol and its assurance that some of the money spent on a bag of coffee or bar of chocolate goes directly to its producers and stays in their community. Patagonia, in partnership with Fair Trade USA, now makes clothes… Read More

Photo: Karina Sporring

Iberá National Park

Oct 3, 2016 October 3, 2016

I am writing to announce the donation of 375,000 acres to the Argentine government to create the new Iberá National Park in Argentina, and to ask you to join with me to celebrate Kris Tompkins and her team’s remarkable achievement. Their donation is contiguous to the 1,375,000-acre… Read More

Repair is a Radical Act

Repair is a Radical Act

Nov 25, 2015 November 25, 2015

This holiday season, I have an early New Year’s resolution for the sake of Planet Earth: let’s all become radical environmentalists. This sounds like a big leap—but it’s not. All you need is a sewing kit and a set of repair instructions. As individual consumers, the… Read More

Photo: Kyle Sparks

Why Should Employers Care About Families?

Aug 17, 2016 August 17, 2016

The poet Maya Angelou said, “When you know better, you do better.” But despite everything we know about the tangible and intangible benefits of taking care of our working families, collectively, we American business leaders provide paid family leave to just 11 percent of U.S. workers. Up to 35 percent of working… Read More

Patagonia Opposes TPP

Patagonia Opposes TPP

Nov 13, 2015 November 13, 2015

By Rose Marcario, Patagonia CEO Now that full text of the Trans-Pacific Partnership (TPP) has finally been made public, we can say unequivocally that we oppose it, as it advances the interests of big business at the expense of the environment,… Read More

If GMOs Are Safe, Why Not Label Them?

If GMOs Are Safe, Why Not Label Them?

May 20, 2015 May 20, 2015

When Yvon Chouinard, founder of Patagonia, began writing about GMOs in the early 2000s, he started by asking a reasonable question: “What does a clothing company know about genetic engineering?” The answer, he said: “Not enough.” And neither does anyone else. In the proliferation of GMOs, Yvon saw a… Read More

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