Sales Associate - Seattle & Ballard Marketing and Event Coordinator

Full time | Retail
Location:Seattle, WA Store

General Summary

The In Store Sales Associate and Event Coordinator for the Seattle & Ballard stores is responsible for local community outreach, engagement and brand building for the Seattle market. The Coordinator is responsible for managing the store event program and local social media, fostering community relationships and implementing Patagonia seasonal marketing campaigns.

Essential Job Functions

The following are in addition to the functions of a Sales Associate, which the In Store Sales Associate and Event Coordinator for the Seattle & Ballard is also expected to fulfill.

Community Events and Engagement

o Produce a minimum of two compelling events monthly. Work to build intentional events that consider the specific, local needs of the business, environmental activism and sport community.

o Schedule a minimum of three during-store-hours activations monthly. Work to create variety in the content.

o Execute Patagonia Seasonal Marketing Events in collaboration with the corporate Retail Marketing team.

o Collaborate closely with the Store Manager, Environmental Point Person and District Environmental Coordinator to elevate key environmental issues through events or Visual Design opportunities.

o Build connections with local like-minded businesses and event vendors.

o Identify external local sponsorships or events in which to involve the store.

· Marketing and Social Media

o Update store web page to reflect all upcoming events.

o Manage store Instagram; fulfill all Marketing post requirements, increase engagement rate and build following.

o Manage monthly email sends to Splash email database.

o Identify creative strategies to market events and reach new customers.

· Communication, Budget and Operations

o Manage the Retail Marketing Calendar, working with Store Manager(s) to balance scheduled events with the needs of the business.

o Manage yearly marketing budget to ensure highest return on investment.

o Facilitate bi-weekly communication with Store Manager(s) and District Manager to update and recap on upcoming and past events

o Oversee all Event Form submissions.

o Maintain consistent communication with corporate Retail Marketing team.

o Maintain consistent communication with store staff to encourage new ideas and involvement. Work to develop and include store staff in event planning.

o Build and develop an in store events team and point-people for basic logistics and operations before, during, and after events i.e. set-up and break down of events, event follow-up forms, catering and food preparation, emceeing of events, etc.

Customer Service and Sales

o Greet all customers promptly and courteously as they enter the store.

o Utilize the tools and training provided by the Company to develop selling and service skills, resulting in long-term customer relationships and increased sales.

o Direct customers throughout the store or to the specific area the customer requests.

o Determine the specific needs of each person that enters the store and provide appropriate service.

o Give accurate and current information about the product for all inquiries; if the correct information is not at hand, do everything possible to provide an answer before the customer leaves the store.

o Increase the customer base by adding new customers to the mailing list.

o Maintain the feedback loop to designers and buyers by turning in customer comment cards; participate in information-gathering requests from the Company.

o Handle product returns in a way that demonstrates the spirit of our “Ironclad Guarantee.”

o Maintain a positive and cheerful attitude at all times.

o Understand the Patagonia Retail Philosophy and use this philosophy in all customer interaction.

o Apply the above standards to all phone inquiries.

Merchandising and Maintenance

o Check stock daily and restock when necessary to ensure that all products are available for customers; if stock is not currently available offer to put their name on the wish list and to call them when stock arrives.

o Perform merchandising duties: folding, hanging, and displaying product according to retail merchandising standards.

o Steam all hanging merchandise.

o Assist in displaying all featured merchandise prominently in each section.

o Help store merchandiser and/or store manager by suggesting alternative locations for products.

o Maintain store image by adhering to the dress guidelines for Patagonia Retail employees.

o Maintain a clean and well-organized back-stock area.

o Vacuum, sweep floors, and empty all trash each day if required.

o Clean employee break area each day.

Environmental Activism

o Understand and follow the Patagonia environmental principles.

o Reduce, Reuse, Recycle.

o Participate in at least two events or campaigns each year.

o Assist in identifying appropriate tithing recipients. Align the stores with small grass roots groups that are focusing on direct action.

o Educate yourself on corporate environmental campaigns so that you can educate the customer on these issues.

o Get actively involved within the community on appropriate issues.

o Actively solicit input and action from customers on letter writing campaigns, petitions, voting, etc.

o Recycled all cans, bottles, cardboard plastic, paper and anything else possible.


o Report to work on time or notify in advance if absent or late.

o Operate the cash register; it should be each employee’s goal to use the register without error and to be consistently accurate in money handling.

o Understand and utilize all reports including: item master, units location report, open order report, color and style masters, etc.

o Use correct procedures for processing mail orders, transfers, special orders, and rentals.

o Know and utilize the procedures for processing paperwork between the store and Retail Services.

o Practice security measures that help prevent theft; understand the procedures for handling shoplifters.

o Practice safety consciousness at all times.


Mentoring, Training and Employee Development

o Participate in all required Patagonia Retail employee training.

o Participate in the training of fellow employees, including New Hire Training and ongoing product, service, and environmental training.

o Be proactive in your ongoing education regarding the company, weekly reports, products, and the outdoor retail business.

o Take advantage of additional training opportunities that are offered.

· Physical Requirements

o Continually able to stand/walk for extended periods of time, necessary to provide sales floor coverage related to customer service and loss prevention.

o Continually able to reach overhead, bend, squat, kneel, and carry product, necessary for customer service, inventory re-stock, and store merchandising.

o Continually able to walk up and down staircase, carrying boxes, product, and other necessary store related items.

o Able to regularly perform store maintenance items: sweep, vacuum, empty trash, clean.

o Able to safely lift boxes up to 55 lbs.

o Comfortable in climbing ladders.

o Available to work store schedule – Sunday to Saturday.

Minimum Job Qualifications

o Excellent customer service and sales skills.

o Previous retail or related customer service experience.

o Knowledge of Patagonia products.

o Accuracy with money handling and register use.

· Employee Conduct

· It is the responsibility of every employee to contribute to a positive work environment through cooperative and professional interactions with co-workers, customers and vendors.

· Job Classifications

· Job Classifications

o 4 - Sales Workers (EEO-1 Job Categories-United States of America)

Equal Employment Opportunity

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.