The 1972 Chouinard Equipment Catalog
The clean climbing movement arguably began across the pond on UK gritstone as early as the 1920s, with British climbers eschewing pitons for what they considered better style. But from the ’30s to the ’60s, pitons were the primary form of protection for climbers in the States. By the late ’50s Chouinard was making the best of them, and by 1972 Chouinard Equipment was the premier manufacturer of climbing gear in the US.
But through the ’60s, the golden age of Yosemite climbing, Chouinard and his cohort realized that the damage pitons did to the rock was irrefutable, and worse, irreversible. Chouinard and his business partner Tom Frost opened their 1972 Chouinard Equipment catalog with a note urging their customers to stop using pitons and start using removable protection, such as hexentrics and nuts. Accompanying their letter was a 14-page article by Doug Robinson that was part clean climbing manifesto, part how-to guide for this new gear. In doing so, they laid the groundwork for the company Patagonia is today.