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Clean Climbing Since '72
As we commemorate the fiftieth anniversary of the ’72 Chouinard Equipment catalog, we’re still committed to its principles of doing less harm, putting style over summit and building the best product.
A Word …
Tom Frost & Yvon Chouinard / 4 Min Read / Climbing, Culture
When they urged climbers to stop using their best-selling product in 1972, Tom Frost and Yvon Chouinard laid the foundation for Patagonia’s work today.