A Word …

Tom Frost & Yvon Chouinard / 4 Min Read / Climbing, Culture

When they urged climbers to stop using their best-selling product in 1972, Tom Frost and Yvon Chouinard laid the foundation for Patagonia’s work today.

The Yosemite Valley has no bad angles—a less-seen perspective from the descent off Sentinel that ran with Yvon Chouinard and Tom Frost’s original ’72 essay. Yosemite National Park, California.
Tom Frost
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  • Reflections
    from Home

    In normal times, our seasonal design inspiration comes from our travels around the world. But when a global pandemic required many of us to stay home in the place where Patagonia was founded, Ventura, California, we were reminded we didn’t have to venture far for inspiration: It was all around us.

    Perfect angle, offshore wind and stacked sets. With no crowd in sight, it’s a rare morning at the Ventura Point
    Shawn Parkin

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