How Clean Are Your Clothes?

The hidden cost of the clothes we’re buying.

  • 0 CO21760-1820 Industrial Revolution

  • 1940s
    First use of polyester fibers

  • 1988
    US Senate hears testimony on global warming

  • 1990s
    The rise of fast fashion

  • 1994
    First e-commerce clothing websites

  • 2002
    World produces $1 trillion worth of clothing

  • 2013
    Rana Plaza factory catastrophe

  • 2015
    Clothing production reaches $1.8 trillion

  • CO2e at levels more than 150
    times higher than in 1850

  • 1850
  • 1890
  • 1930
  • 1970
  • 1990
  • 2010

Call It a Climate Crisis

Half the carbon emitted by burning fossil fuels was released in the past three decades. Releasing carbon dioxide into the air traps heat in the atmosphere, contributing to climate change.

The Industry Is a Waste, And It’s Getting Worse

Buy. Use. Throw away. Buy more. Fast, disposable fashion is wasteful by design. Consumers buy 60% more items of clothing and keep them for about half as long as they did 15 years ago.*

*According to a 2016 report by McKinsey & Company that looked at consumer spending and clothing production from 2000 to 2014.


In 2014, the US generated 16.2 million tons of textile waste.


In 2000, the US generated 9.4 million tons of textile waste.

The clothing industry contributes up to 10% of the pollution driving the climate crisis.

Apparel workers are among the lowest paid laborers in the world.

The Greenwashing Problem

The world’s largest clothing brands hide dirty, irresponsible practices and misuse words like “sustainable,” “green” and “conscious.”

Cut-rate prices, overconsumption and a culture of convenience

Conducir a…

pollution, labor abuses and waste.

Together, We Can Change How Clothes Are Made

  • We’re Recycling Our Way to Lower Emissions

    This season, 87% of our line uses recycled materials. Switching to recycled allowed us to avoid 4,300 metric tons of CO₂e, enough to power more than 500 homes for one year.


    Demand Recycled
  • We Grow Our Cotton Organically

    Since 1996, all the virgin cotton in our line has been grown organically, without the use of harmful chemicals (and we make clothes with recycled cotton, too). By using organic cotton, we save water and reduce CO₂ emissions by 45% compared to conventional cotton.


    Demand Organic
  • We’re Changing How We Grow Food and Fiber

    We are investing in and testing ways to improve soil health and reduce greenhouse gas emissions in the atmosphere through Regenerative Organic practices.


    Learn More
  • We Care for Our Workers

    We are dedicated to improving conditions for our workers. This season, 87% of our line is Fair Trade Certified™ sewn, impacting more than 64,000 workers.


    Demand Fair Trade
  • We Keep Gear In Play

    The best thing we can do for the planet is to stop buying new clothes and get more use out of the stuff we already own, cutting down on consumption. Our Worn Wear® program does just that.


    Buy Used

Know How Your
Clothes Are Made.

Informed buyers will force the clothing industry to drop their dirty practices. Demand better practices—what you buy is what the industry will become.