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Earth Is Now Our Only Shareholder

If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have. This is what we can do.

Read Yvon’s Letter

How Clean Are Your Clothes?

The hidden cost of the clothes we’re buying.

  • 0 CO21760-1820 The Industrial Revolution initiates the relentless release of greenhouse gas emissions into the atmosphere. Emissions are at 280 parts per million.

  • 1940s
    First use of polyester fibers

  • 1988
    US Senate hears testimony on global warming

  • 1990s
    The rise of fast fashion

  • 1994
    First e-commerce clothing websites

  • 2002
    World produces $1 trillion worth of clothing

  • 2013
    Rana Plaza factory catastrophe

  • 2015
    Clothing production reaches $1.8 trillion

  • 2022
    CO2e at levels more than 150
    times higher than in 1850

  • 1850
  • 1890
  • 1930
  • 1970
  • 1990
  • 2010

Call It a Climate Crisis

Half the carbon emitted by burning fossil fuels was released in the past three decades. Releasing carbon dioxide into the air traps heat in the atmosphere, contributing to climate change.

The Industry Is a Waste, And It’s Getting Worse.

Buy. Use. Throw away. Buy more. Fast, disposable fashion is wasteful by design. Consumers buy 60% more items of clothing and keep them for about half as long as they did 15 years ago.*

*According to a 2016 report by McKinsey & Company that looked at consumer spending and clothing production from 2000 to 2014.

16.2 Million

The number of tons of textile waste the US generated in 2014, compared to 9.4 million in 2000.

The clothing industry contributes up to 10% of the pollution driving the climate crisis.

Apparel workers are among the lowest-paid laborers in the world.

The Greenwashing Problem

The world’s largest clothing brands hide dirty, irresponsible practices and misuse words like “sustainable,” “green” and “conscious.”

Cut-rate prices, overconsumption and a culture of convenience

Conducir a…

pollution, labor abuses and waste.

Together, We Can Change How Clothes Are Made

  • We’re Recycling Our Way to Lower Emissions

    For Spring 2024, 98% of our styles use recycled materials. Switching to recycled allowed us to avoid 8,500 metric tons of CO2e, enough to power more than 1,070 homes for one year in the United States, according to the EPA.


    Demand Recycled
  • We Grow Our Cotton Organically

    Since 1996, all the virgin cotton in our line has been grown organically, without the use of harmful chemicals (and we make clothes with recycled cotton, too). By using organic cotton fiber, we save water and reduce CO₂ emissions by 48% per kilogram compared to conventional cotton fiber, based on the Higg Materials Sustainability Index, version 3.6.


    Demand Organic
  • We’re Changing How We Grow Food and Fiber

    We are investing in and testing ways to improve soil health through Regenerative Organic farming practices.


    Learn More
  • We Care for Our Workers

    We are dedicated to improving conditions for our workers. Over 85% of our product line was made in a Fair Trade Certified™ factory, impacting more than 75,000 workers.


    Demand Fair Trade
  • We Keep Gear In Play

    The best thing we can do for the planet is to stop buying new clothes and get more use out of the stuff we already own, cutting down on consumption. Our Worn Wear® program does just that.


    Buy Used

Know How Your
Clothes Are Made.

Informed buyers will force the clothing industry to drop their dirty practices. Demand better practices—what you buy is what the industry will become.