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Earth Is Now Our Only Shareholder

If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have. This is what we can do.

Read Yvon’s Letter

Workwear Stories

Donnie Hedden
Harvesting Liberty
Harvesting Liberty
Harvesting Liberty

Industrial hemp is a crop that has the potential to lower the environmental impacts of textile production, empower small-scale farmers and create jobs in a wide variety of industries. Two non-profit groups, Fibershed and Growing Warriors, are working to reintroduce industrial hemp into Kentucky—and eventually U.S. agriculture.

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12:38
Bringing Back the Light with Redd Fish Restoration
Photo: Jeremy Koreski
Bringing Back the Light with Redd Fish Restoration
Patagonia

Forest and river restoration work fueled by a love for wild salmon.

3 Minutos de lectura
Workwear Video Series: Farmer and Agronomist Heather Darby
Dr. Heather Darby harvests corn by hand at Borderview Research Farm. Alburgh, Vermont. Photo: Colin McCarthy
Workwear Video Series: Farmer and Agronomist Heather Darby
Patagonia

As the seventh generation of her family to farm the same land, working from sunup to sundown comes naturally to Heather Darby. The fourth profile in our Workwear series takes a look at the perpetual motion required to be both a research agronomist at the University of Vermont and the backbone of a 200-year-old, certified…

1 Minutos de lectura
Net to Table: Su Salmon Co.
Mike Wood is the co-founder of Su Salmon Co. and the volunteer president of the Susitna River Coalition. Photo: Travis Rummel
Net to Table: Su Salmon Co.
Ryan Peterson

Mike Wood’s last name is a wholly appropriate coincidence of birth. He’s got a fetish for the stuff. When building his off-the-grid log home masterpiece on the banks of Alaska’s Susitna River, he’d range out into the surrounding boreal forest, select each perfect tree, hug it at the chest in solemn ceremony and then gleefully…

3 Minutos de lectura
Sawdust Is My Glitter: The Story of Blind Craftsman John Furniss
Sawdust Is My Glitter: The Story of Blind Craftsman John Furniss
Sawdust Is My Glitter: The Story of Blind Craftsman John Furniss
Jeff McElroy

Editor’s note: This post discusses anxiety and suicide. In a humble workshop in Washougal, Washington, a blind craftsman holds a locally harvested log that he has made into a blank with his miter saw. He turns it in his hands to feel its shape and weight. He measures and marks, measures and marks. A flick…

7 Minutos de lectura
Butler Farms
Butler Farms
Butler Farms

On a family farm in Bourbon County, Kentucky, a heritage crop has returned.

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3:19
So, You Want to Be a Regenerative Hemp Farmer?
So, You Want to Be a Regenerative Hemp Farmer?
So, You Want to Be a Regenerative Hemp Farmer?
Doug Fine

A bona fide American hemp farmer and entrepreneur shares his stash—a guide to farming hemp with tips for planting, growing, harvesting and processing.

11 Minutos de lectura
Manos a la obra en el desierto alto
Manos a la obra en el desierto alto
Manos a la obra en el desierto alto
Patagonia

Ensuciándose las manos con la asociación del desierto natural de Oregón

5 Minutos de lectura
Cosiendo para la distancia social
Cosiendo para la distancia social
Cosiendo para la distancia social
Patagonia

Fabricar mascarillas en época de COVID-19: cuando las “telas respirables" adquieren un significado completamente nuevo.

5 Minutos de lectura
Working Through It
Working Through It
Working Through It
Jeff McElroy

Some farmers, anglers and chefs are providing food for their communities during the time of COVID-19.

11 Minutos de lectura
Lo que saben los árboles: Resolviendo el misterio de una temporada récord de avalanchas en Colorado
Lo que saben los árboles: Resolviendo el misterio de una temporada récord de avalanchas en Colorado
Lo que saben los árboles: Resolviendo el misterio de una temporada récord de avalanchas en Colorado

En 2019, después de una temporada récord de avalanchas en Colorado que arrasó con millones de árboles, un equipo de expertos en avalanchas se congregó para recoger la mayor cantidad de información posible de estos guardianes del tiempo de más 300 años.

7 Minutos de lectura
All the Hemp That Fits
All the Hemp That Fits
All the Hemp That Fits
Jeff McElroy

Patagonia has 73 styles using hemp this season. Cultivation of hemp replenishes vital soil nutrients, prevents erosion and requires no synthetic fertilizer.

4 Minutos de lectura
El cariño por Dory
El cariño por Dory
El cariño por Dory
Jeff McElroy

La colorida tradición de construir y navegar los clásicos botes dory, en el Gran Cañón, se transmite a la próxima generación.

9 Minutos de lectura
If I Had a Hammer
If I Had a Hammer
If I Had a Hammer
Jeff McElroy

Who made the first hammer, the thing that’s used to make other things? For blacksmiths, it starts with the forge—and it’s hammers all the way down.

4 Minutos de lectura
Bison Hide
Bison Hide
Bison Hide
Jeff McElroy

Two Patagonia styles this season use bison hide. Grazing bison help restore prairie ecosystems, whereas grazing cattle can damage native grasses.

4 Minutos de lectura
Transplanting Traditions
Transplanting Traditions
Transplanting Traditions
Jonnah Perkins

On a small farm outside Minneapolis, Minnesota, a farmer takes a regenerative approach to keeping his community fed.

8 Minutos de lectura
El Rito Santero
El Rito Santero
El Rito Santero
Jeff McElroy

Nicholas Herrera brings new life to old things on his ancestral homestead in El Rito, New Mexico.

5 Minutos de lectura
Bring Hemp Home: Colorado
Bring Hemp Home: Colorado
Bring Hemp Home: Colorado

In Colorado’s San Luis Valley, worsening drought is causing farmers to face the prospect of losing their livelihoods. Two farmers are placing their bets on a drought-tolerant crop—industrial hemp.

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12:24
Bring Hemp Home: Colorado
Bring Hemp Home: Colorado
Bring Hemp Home: Colorado
Jeff McElroy

In Colorado’s San Luis Valley, two farmers are growing industrial hemp to improve their topsoil—and their bottom line—as they face worsening drought.

6 Minutos de lectura
The High Life
The High Life
The High Life
Jeff McElroy

Rock-climber blade techs keep the wind turbines turning, with gusto.

2 Minutos de lectura
¡Échale ganas!
¡Échale ganas!
¡Échale ganas!
Nathan Harkleroad

Solo el 4 por ciento de los dueños de granjas en los Estados Unidos son hispanos. Javier Zamora, inmigrante mexicano y agricultor orgánico, está trabajando por cambiar esa historia.

6 Minutos de lectura
Hasta La Raíz
Hasta La Raíz
Hasta La Raíz

How can Hispanic farmworkers become farm owners? For Mexican immigrant Javier Zamora, the sunup to sundown work ethic was already there—he just needed some support from his community.

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11:48
Sowing Trust
Sowing Trust
Sowing Trust
Jonnah Perkins

How can an organic farmer with no successor make sure the farm will end up in good hands? Paul Bickford started his search in an unexpected place.

6 Minutos de lectura
Biking Bread
Biking Bread
Biking Bread
Jeff McElroy

In San Luis Obispo, California, a team of bakers is building community by “pedaling” their wares.

5 Minutos de lectura
The Forever Ranch
The Forever Ranch
The Forever Ranch
Louise Johns

Learning to coexist with the wild in Montana’s Tom Miner Basin.

6 Minutos de lectura
Raised from Earth
Raised from Earth
Raised from Earth

Under the gaze of southern Arizona’s cinnamon-hued Canelo Hills, a mother passes along an ancient Puebloan tradition of natural adobe building to her three sons.

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9:23
Sons of Sacred Mountains
Sons of Sacred Mountains
Sons of Sacred Mountains
Chef Nephi Craig

In Western Apacheria, a tradition of cooking in the ground endures.

5 Minutos de lectura
Fuertes por naturaleza
Fuertes por naturaleza
Fuertes por naturaleza
Leslie Hittmeier

Las mujeres son menos del cinco por ciento de los carpinteros de oficio en los Estados Unidos. Pero hay algunas carpinteras que están cambiando esa narrativa, una juntura a la vez.

9 Minutos de lectura
Químicos permanentes
Químicos permanentes
Químicos permanentes
Beth Schiller

Esta historia se iba a tratar de una boyante granja orgánica en Maine liderada por una mujer, pero entonces apareció la noticia sobre los “químicos permanentes”.

5 Minutos de lectura
Restaurando el paraíso
Restaurando el paraíso
Restaurando el paraíso
Joel Caldwell

Un viaje a través de la peor sequía en California en 1.200 años junto a quienes trabajan por restaurar ecosistemas destruidos y repoblar paisajes perdidos.

17 Minutos de lectura
A Man, Mud and Methane
A Man, Mud and Methane
A Man, Mud and Methane
Brooke MacMillan

A look inside Delta Brick & Climate Company, where doing is undoing.

6 Minutos de lectura
Home to Limuw
Home to Limuw
Home to Limuw
Alan Salazar

A 50-year odyssey.

7 Minutos de lectura
Home, Grown
Home, Grown
Home, Grown

El arquitecto y escalador Dylan Johnson se une a Yvon Chouinard y un comprometido equipo de trabajo para construir dos casas usando fardos de paja.

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12:18
Legacy Regenerated
Legacy Regenerated
Legacy Regenerated

En el condado de Warren, Carolina del Norte, un agricultor afroamericano está cultivando cáñamo industrial para ayudar a que su granja centenaria siga prosperando por al menos 100 años más.

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12:11
We Can Get There from Here
We Can Get There from Here
We Can Get There from Here

A family in Maine reimagines a future for working waterfronts that puts back more than it takes.

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28:42

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