New Localism: Punta De Lobos

The Point is Forever

We’re proud to announce that the iconic headland at Punta de Lobos has been preserved forever. Known as the Mirador, the threatened property at the tip of the point has now been purchased and transferred to the locally-based Fundación Punta de Lobos. With an ongoing vision for the future, the Fundación is still in need of support.

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The Fisherman’s Son
By Chris Malloy

Dig into Ramón’s story in this full-color, 144-page book with contributions from Chris Malloy, Gerry Lopez and more. A portion of the proceeds directly supports efforts to preserve Punta de Lobos.

Punta de Lobos Por Siempre: Protect the Point Forever

Punta de Lobos, one of the world’s best lefthand points, is home to Patagonia surf ambassador Ramón Navarro. Local community members, with leadership from Ramón and support from our partners at Save The Waves Coalition, have been working tirelessly to protect the point’s lands, waves, heritage and environment from unchecked and unsustainable development. Preserving the way of life of multi-generational fishing families like the Navarros goes hand-in-hand with safeguarding the rich marine and terrestrial biodiversity of the Chilean coast.

We support Ramón, local citizens, and Save The Waves in their vision to protect Punta de Lobos forever—Por Siempre!

A few years ago, when Ramón came to us with news that the point at Lobos could be privatized and paved over for large-scale condo and resort projects, we wanted to step up to help. Save The Waves led a successful crowdfunding campaign, gathering small donations from surfers all over the world; Patagonia then matched $100,000 in donations, with the funds helping establish the nonprofit, locally-based Fundación Punta de Lobos. The larger goal was to purchase private properties at Punta de Lobos and transfer them to the Fundación, protecting the point’s sensitive environment and allowing the local community continued public access for surfing and fishing.

In the summer of 2017, we donated $150,000 from our PSI Vest licensing program to the campaign. But a substantial funding gap still remained before the Mirador, the iconic property at the top of the point, could be purchased. Believing in the importance of taking practical action to save the spots we love, we decided to donate another substantial sum to close the funding gap. Chilean philanthropist Nicholas Davis had generously held the property in trust until it could be purchased for conservation, and it has now been transferred to the Fundación—saving the Mirador from development forever. Punta de Lobos is now a dedicated World Surfing Reserve, and a celebration of the reserve will be held in November 2017.

Looking forward, the vision to preserve Punta de Lobos stretches far beyond the Mirador. The Fundación is still in need of support to restore and preserve the point, and it is currently working to acquire further properties at Punta de Lobos to protect their beauty and biodiversity for generations to come.


by Nick Mucha

What do you do if private investors want to build large-scale commercial projects along the coastline you call home? If you're Ramón Navarro, you team up with Save The Waves and get the site approved as a World Surfing Reserve—and then together you work like hell to protect the place forever.


A few years ago, in response to threats of development at Punta de Lobos, a passionate group of local surfers, environmentalists, government officials and business leaders in Pichilemu banded together behind Navarro's leadership. They committed themselves to protect Lobos' iconic left-hand point break, along with its marine environment and traditional fishing heritage. Their first action was to submit an application to Save The Waves Coalition in September 2013.

Save The Waves Coalition, a California-based nonprofit organization committed to preserving and protecting the coastal environment, oversees the World Surfing Reserve (WSR) program. With dozens of applications every year, the WSR program is highly selective and only a few choice breaks around the world have qualified for the designation. Six of them, to be exact: Malibu, California; Manly Beach, Australia; Ericiera, Portugal; Santa Cruz, California; Huanchaco, Peru; and Bahía de Todos Santos, Baja, Mexico.

An international panel of respected surfers, scientists, and environmentalists, known as the Vision Council, evaluates new WSR applications, reviewing them against four criteria: (1) quality and consistency of the wave, (2) environmental characteristics of the area, (3) local surf culture and history, and (4) local community support.

Despite the highly selective nature of the program, it's no surprise that Punta de Lobos was approved to become the newest World Surfing Reserve. Frequented by the world's elite big-wave surfers, the famous break works from three to thirty feet. Chile's surfing history can be traced here, with Lobos being one of the first waves to be surfed consistently by visiting and local surfers alike. It's also one of the most unique coastal landscapes in Chile, with the iconic Morros and beautiful headlands gracing the point. A migratory stopping point for gray whales, the immediate area supports a rich coastal and marine ecosystem that includes plentiful fish, crustaceans, and endemic cactus and bird species.

Presently, the entire point is under private ownership. The current zoning regulations allow for new construction, and at least one large-scale condominium project has been proposed. If these plans are left unchecked, Punta de Lobos could be transformed beyond recognition—with multigenerational subsistence fishermen being replaced by private access developments and construction crews.

Save The Waves and the local WSR committee have been effective in laying out a concrete plan to stem the tide of development along the fabled point. The long-term vision is to protect the coastline of Punta de Lobos, its marine resources and the local fishermen who call it home, making it a permanent public space for all to enjoy. The effort will accomplish these goals by creating a foundation to conserve the land, a set of marine protected areas to preserve the marine resources and traditional fishing rights, and maintaining ongoing stewardship of the point.


by Ramón Navarro

When I was growing up I wanted to help my dad, and be exactly like him: a fisherman. Then a couple of guys blew into town with surfboards and wetsuits and I said, "Wow, this is amazing," and then I wanted to learn to surf more than anything in the world.


So I learned to surf and started to travel the world, but I figured out pretty fast that the best place to surf was right at home. We have big waves, small waves and the traditional fishing culture I love. Nothing could be better.

While traveling, I saw many similar coasts around the world that had been polluted or were scarred forever by out-of-control developers. I saw places that were pristine before, but had already been ruined. I realized the coast that I loved so much was also under threat—from pulp mills, sewage pipelines, dams and senseless development.

Chile is an amazing country. I couldn't be more proud to come from Chile and from Punta de Lobos, to be the son of my dad, a fisherman and diver. I know I have a responsibility to honor the generations before me by protecting the coast. I have to. It's up to us to make sure there are traditional fishermen (and fish) in the future. It's our responsibility to ensure our children and their children can see beautiful landscapes and biodiversity.

I was born on Punta de Lobos and I love Punta de Lobos. I'll fight to protect it, and all of Chile's coast—but it has nothing to do with what I want. It is for the future.

I know I can't accomplish much on my own. I think everyone sees the right thing to do: Stand up to save some of these special places before they are gone.

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