Let My People Go Surfing by Yvon Chouinard (paperback book)
The tale of an itinerant climber. Sales from this book benefit 1% For The Planet® (http://www.onepercentfortheplanet.org).
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Part memoir, part manifesto -- legendary climber, businessman and environmentalist Yvon Chouinard, founder and owner of Patagonia, Inc. describes his life and his start in business as an itinerant climber selling pitons from the back of his car. Let My People Go Surfing: The Education of a Reluctant Businessman offers a look at the guiding principles that Chouinard used to build Patagonia into a global business -- a business that has an environmental mission and is a fun place to work.
- Published by The Penguin Press, a member of Penguin Group (USA) Inc.
- 261 pages
- Printed on recycled paper that contains 35% post-consumer waste
- Made in USA.
Let My People Go Surfing - Paperback is rated out of 5 by 17.
Rated 5 out of 5 by Yobraddamonn from Absolutely inspiring Fantastic read. Worth reading over and over. Filled with great stories and philosophies that will hopefully inspire new business people to come, including myself.
Date published: 2016-02-05
Rated 5 out of 5 by Red Rock Canyon 6 from Outstanding Read Yvon inspires you to take the other road and take care of our environment and be proactive. Highly recommend this tome for any Ethics Class, Corporate Reading Program or Campaign, Sierra Club, Friends of Red Rock Canyon.
Date published: 2016-01-15
Rated 5 out of 5 by ChalupaBatman from Company That Cares Great Book and wish this was a must read for anybody affiliated with Patagonia. Recommended making this a suggestion when applying for a pro account. This book only makes me want to support Patagonia even more. Thanks.
Date published: 2015-02-10
Rated 5 out of 5 by BroRay from Great book This was a wonderful read. It was awesome to see how Patagonia has come to be and how they want to change nothing from how they got there. I highly recommend it. Chouinard gives some great stories and answers some even harder questions that other businesses obviously turn away from. All in all...add it to your cart.
Date published: 2012-10-20
Rated 5 out of 5 by AnnaIsabella from Amazing One of the most well written and inspirational books I have read in a very long time. Yvon inspires you to do better and to truly take care of our environment. This book makes the company even better than it already was.
Date published: 2012-08-28
Rated 5 out of 5 by OhioTodd from Interesting read.... Highly recommend this book for anyone who is a fan of business books or anyone else who wants to learn more about spirit/culture that drives the company who's gear we enjoy using/wearing and has completely shaken up an industry, by doing the right thing!
Date published: 2012-04-09
Rated 5 out of 5 by SDPete from Outstanding Book A must-read for anyone who is interested in Patagonia's history, YC's adventures, and how Patagonia has maintained its ethics over the years. Truly inspiring on many levels.
Date published: 2012-01-01
Rated 5 out of 5 by ALFREDO from OUTSTANDING!!!!!! YVON IS A FUTURIST I THINK ALL CORPORATIONS WILL FOLLOW HIS ADVICE EVENTUALLY. PURE HINDSIGHT-
Date published: 2011-09-04