In this newly revised 10th anniversary edition, Yvon Chouinard—legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.—shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth.
Dear Patagonia community,
The COVID-19 pandemic is taking over communities around the world at an astounding rate. While testing availability in the United States is still limited, and so the extent of the virus’s spread is largely unknown, we want to do our part to protect everyone. The safety of our employees and our communities is our top priority, and we are taking responsible precautions to help stop the spread of this scary virus where we can.
We have temporarily closed our stores, offices and other operations in the United States. We have also closed stores and offices in Argentina, Chile, Japan and across Europe. Our Australia and South Korea operations will continue on a modified work schedule in stores and offices, with some stores closed depending on location. Employees who can work from home will do so. All Patagonia employees will continue to receive their regular pay during these closures.
We are working to find solutions to protect the safety of our warehouse team, and we hope to have an update about online orders in the coming weeks. We apologize that over the next two weeks there will be delays on orders and customer-service requests. We ask for your understanding and patience. We will continue to keep you updated with new developments.
We encourage our friends everywhere to take the extra precautions necessary to safeguard their health and that of others. It’s everyone’s responsibility to help stop the spread of this virus. The Centers for Disease Control and Prevention and your local health authorities are the best resources for updates and answers to questions.
Over the years, as our Patagonia community has been faced with challenges,I have always been inspired by how we emerge stronger and with an even deeper sense of purpose. We will persevere through this challenge, too.
Thank you for your business, loyalty and patience.
CEO and President
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About the AuthorYvon Chouinard is the founder and owner of Patagonia, Inc., based in Ventura, California. He began in business by designing, manufacturing, and distributing rock climbing equipment in the late 1950s. His tinkering led to an improved ice ax that is the basis for modern ice ax design. In 1964 he produced his first mail-order catalog, a one-page mimeographed sheet containing advice not to expect fast delivery during climbing season. In 2001, along with Craig Mathews, owner of West Yellowstone's Blue Ribbon Flies, he started One Percent for the Planet, an alliance of businesses that contribute at least 1 percent of their net annual sales to groups on a list of researched and approved environmental organizations.
From the Foreword by Naomi Klein“This is the story of an attempt to do more than change a single corporation—it is an attempt to challenge the culture of consumption that is at the heart of the global ecological crisis.” - Naomi Klein, author of the bestselling book This Changes Everything
From the Preface“The original intent in 2005 for writing Let My People Go Surfing was for it to be a philosophical manual for the employees of Patagonia. I never expected at that time that this simple book would be translated into more than ten languages, be used in high schools and colleges and even be influential in large corporations. . . . We have always considered Patagonia an experiment in doing business in unconventional ways. None of us were certain it was going to be successful, but we did know that we were not interested in “doing business as usual.” Well, we have survived and even thrived for close to half a century. As the evils of society become stronger and more numerous, we recognize that as a larger and more influential company our responsibilities to society and our efforts to be an even more responsible company have also increased. What we have done in the last decade to achieve this and what we plan to do in the next decades is the purpose of the revised edition of this book."
Endorsement“Three wonderful books rolled into one: a moving autobiography, the story of a unique business, and a detailed blueprint for hope.” - Jared Diamond, author of Guns and Steel and Collapse, and winner of the Pulitzer Prize
Specifications272 pages, full color throughout; over 130 photos, including 70 new to the second edition; dimensions: 6.5” X 9.5”; printed on 100% postconsumer-waste recycled paper; paperback book; made in the USA
PublisherPublished by Penguin Random House
About the BookFrom his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.