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Let My People Go Surfing (Including 10 More Years of Business Unusual) by Yvon Chouinard (paperback book) Reviews

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Let My People Go Surfing - Paperback Book by Yvon Chouinard

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December 5, 2022

Still reading

This is a great damn book. It inspired me to be better than I was operating. My roots are very in line with what Patagonia represents and this book has helped awaken the sleeping, honest human that I am. Thank you Yvon!

September 9, 2022

Great read

A very inspiring and engaging read. I consider Yvon Chouinard one of the most important business leaders of my lifetime. And its amazing to know he had no desire to go into business yet created one of the most interesting and important business of our times. What business leader tells the customers NOT to buy their product? All in the name of the e... Read Morenvironment. We need more businesses that think about their impact on the environment, their works and their conditions and how to remain active in outdoor lifestyle. A great read.

January 10, 2022

Thoughtful and Insightful

Thoroughly enjoyed this book, and have given it to friends and family. Gives readers a different viewpoint on whats important during our short time. Thankful that Mr. Chouinard has taken the time to share his viewpoints and thought processes.

August 30, 2021

A valuable book for anyone that reads it!

Doesnt matter if youre a consumer, a producer, an outdoor enthusiast, or a business oriented person, this book gives valuable insight to key flaws within our society. It provides insight to ways that we can improve and do better as individuals and as a collective. I would highly recommend this book!

March 29, 2021

Guide not just for Patagonia, but for every business and leader

Even the length of each chapter is a reflection of how Patagonia walks the walk. I also wasn't expecting to learn as much about clothing but am glad I did - it helped change my personal outlook and created meaningful change in my behavior. I have recommended this book as a consultant to many business leaders who want to understand the correlat... Read Moreion between revenue and social responsibility.

October 9, 2020

A philosophy for life

I recommend this book to anyone who is remotely curious about sustainability, leading an examined life or thinking about how to extend their reach, personally or professionally. The anecdote about how Native Indians plan to care for the land 7 generations in advance really stood out to me. If we adopt the same perspective, what shifts would we make... Read More to our own lives and businesses such that our communities, the earth, and our individual spirits and legacy could thrive in the long run? Yvon gives us lots to reflect on but also offers many achievable shifts that one can put into effect right away - thinking about how we consume, why we need something, where it's coming from... A daily practice in conscious living!

September 4, 2020


Ordered some covys & they showed up in no time at all even amongst the pandemic. (Canada) My family & I live on a small organic farm & I work construction. That said... I pretty much live in workwear. They are easily the most comfortable pair Ive had on in the 25+ years as Ive been wearing the other duct types during this time. They ar... Read Moree clearly superior in quality than the others& It doesnt hurt that they are also surprisingly cheaper in price!? These covys make the other duct brands feel like cardboard cutouts in comparison & will work perfectly with my Patagonia mid layer this winter.

August 18, 2020

Fantastic read

A true manual for all businesses to learn from

June 5, 2019

very inspiring

I have been exposed to Patagonia's products a year ago when I started surfing. Once time, I have become more and more involved with the their philosophy beside the awesome, eco friendly clothes that I have been wearing since. I read Yvon's latest book as well as this one. As a small business owner ( Chinese Medicine Practitioner) I have ... Read Morebeen inspired to contribute to the planet with different ways after reading this book. On personal level, I now only purchase organic cotton. I talked about the book on my newsletter as' the inspiration of the month'. My partner finished the book in one day. My brother who works in Turkey was inspired by it. I highly recommend this book to anyone who cares about the wellbeing of humanity and the planet.

January 7, 2019

One of my top 5 books - ever

Of all the books out there letting us know how to make money quicker, grow faster, sell and start anew... Here are the wise words from someone with great success who has founded something that benefits everyone. Simply goes to show us that with ingenuity and the daring to not accept what is conventionally easy, we can create everlasting products ... Read Morethat can positively impact a lifetime. I'm a photographer/filmmaker and while I have little in common with a clothing company, the tools and wisdom conveyed here are what I carry with me and implement in my company. A million thank yous for taking the time to put thoughts onto paper and brining such a wonderfully inspiring piece to life. Thank you, thank you, thank you.

October 19, 2018

Great book

Great book

May 24, 2018

Very interesting story

Smart stories about Patagonia co. I read it in Russian version,and i liked.

March 16, 2018

Top 4 Book

Bonjour Yvon, This book is one of four best business books I have ever read. It was able to shift my view of how to treat employees and care for the customer. After reading the book I was able to see organizations from a bigger perspective. I became aware. It was like a new light was turned on in my brain. I could just see more and feel more and a... Read Mores a result change my behavior. Thank you for writing it. Philippe

July 16, 2017

Read and be inspired

If only I could get a job at Patagonia in Japan. this book will make you think about your behavior as a consumer,businessperson,and human.

February 20, 2017

It's a journey

As I read this book I found myself walking alongside Yvon congratulating him on all his decisions. When I finished the book I was truly inspired to get this book in the hands as many people as I can... Buy it. Read it. You will LOVE the ride it takes you on and hopefully it will really open your eyes on how simply we can all change the world for th... Read Moree better.

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