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Earth Is Now Our Only Shareholder

If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have. This is what we can do.

Read Yvon’s Letter

Our line of mountain bike clothing and gear celebrates every part of the ride, from the joy of the descent to the sweat and struggle that goes into earning it.

82 Items
Remember to Breathe
Remember to Breathe
Remember to Breathe
Greg Williams

In the wake of a devastating wildfire, the communities of California’s Lost Sierra look to trails for hope, healing and a dose of dirt magic.

4 min Read
Together as One
Together as One
Together as One
Ryan Stuart

In a small British Columbia mountain town, one woman is using trails to help heal wounds and bridge two communities.

11 min Read
Monte
Monte
Monte

Can’t stop. Won’t stop.

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19:42
Over-Roasted
Over-Roasted
Over-Roasted
Lucas Isakowitz

Descending through Colombia’s coffee country, a crew of mountain bikers explores how climate change is impacting one of the world’s most cherished beverages and the lives of those who depend upon it.

16 min Read
Ultralight Foolishness
Ultralight Foolishness
Ultralight Foolishness
Will Cadham

Delusional optimism and alpine immersion in British Columbia’s South Chilcotin Mountains.

9 min Read
Roscoe’s Last Ride
Roscoe’s Last Ride
Roscoe’s Last Ride
Lacy Kemp

Grappling with her aging trail dog’s declining health, a mountain biker decides to give her furry best friend one last dose of singletrack.

7 min Read
In Relation to All Things
In Relation to All Things
In Relation to All Things
Alexandera Houchin

In learning her ancestral language, one mountain biker finds a different way to relate to the world, herself and her community—and ride her bike.

6 min Read
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