Hierarchy of Environmentalism

2 Min Read  /  Activism

I was driving along the P.C.H. looking for an empty peak when I happened upon a surfer catching a lumpy right. I pulled over to see if there was anything consistent rolling through when, out of the corner of my eye, I saw it. A man stepped out of the van parked in front of me, looked around, and tossed his kitchen sized bag of garbage into the rocks. As I processed what I had just witnessed, his compatriot climbed out of the driver's seat. Dirty rag in hand, the man started walking towards the rocks, while making a series of "any witnesses around" glances over his shoulder.

Trash_45"Oh no he didn’t…" I thought to myself as I watched the old man throw a bag full of garbage onto the rocks.

I was driving along the P.C.H. looking for an empty peak when I happened upon a surfer catching a slow right. I pulled over to see if there was anything consistent rolling through when, out of the corner of my eye, I saw it. A man stepped out of the van parked in front of me, looked around, and tossed his kitchen sized bag of garbage into the rocks. As I processed what I had just witnessed, his compatriot climbed out of the driver’s seat. Dirty rag in hand, the man started walking towards the rocks, while making a series of "any witnesses around" glances over his shoulder.

Trash_can_60Incredulous, I got out of my car – waving, pointing, yelling -"Dude, are you out of your mind??!! What do you guys think you’redoing?? You can’t just roll up and toss your trash onto therocks??!!" (which I repeated several times for effect) "You need tofind yourself a garbage can – and while you’re at it, that garbage betterbe separated!" (that last part was met with a blank stare) The driverfroze, clearly thinking if he should try to deny it was their trash.Moments later, he pulled his garbage bag out of the rocks, put hisdirty rag into it, took it all back into his van and drove off.

Many of the environmental issues tossed about at Patagonia from one day to another, consist of topics such as restoration of native habitats, deep water trawling, chlorine-free wool,etc. We separate our recyclables and compost any food scraps every day at the office – actions that might be low in the hierarchy of environmentalism, but important nontheless. Maybethat’s why I was so shocked to witness some good old-fashionedlittering.

Can anyone explain to me what would posses someone to trashsuch a beautiful stretch of coastline?

[Leave no trace. Photos: Free]

Related Stories

Keepers of a Way of Life: Gwich’in Youth’s Role in Protecting the Arctic National Wildlife Refuge
In the Arctic, Gwich’in youth are learning that protecting land means preserving a way of life. On Alaska’s North Slope, where polar bears den and gray wolves howl, protecting the land isn’t about supporting a cause or posting on social media from a protest at city hall. Here, it’s a matter of survival. Jewels Gilbert…
In the Arctic, Gwich’in youth are learning that protecting land means preserving a way of life. On Alaska’s North Slope, where polar bears den and gray wolves howl, protecting the land isn’t about supporting a cause or posting on social media from a protest at city hall. Here, it’s a matter of survival. Jewels Gilbert…
Lisset Fun
10 min Read
Hey, How’s That Lawsuit Against the President Going?
Glad you asked … and if you aren’t already aware, in December 2017, President Trump issued a proclamation slashing Utah’s Bears Ears National Monument by 85 percent and Grand Staircase-Escalante National Monument, 100 miles to the west of Bears Ears, by half. In an unprecedented response, we joined a coalition of Native American and grassroots groups…
Glad you asked … and if you aren’t already aware, in December 2017, President Trump issued a proclamation slashing Utah’s Bears Ears National Monument by 85 percent and Grand Staircase-Escalante National Monument, 100 miles to the west of Bears Ears, by half. In an unprecedented response, we joined a coalition of Native American and grassroots groups…
Patagonia
4 min Read
Dispatches from the Edge of the World: Making “Takayna” in Tasmania
The wind at the edge of the world comes in clean and cold. Without any significant landmass to temper its force, it rips across the 40th latitude and slams into the prefab houses that straddle the tiny seaside township of Arthur River where we’re staying. It strains against the windows and coats the logs stacked…
The wind at the edge of the world comes in clean and cold. Without any significant landmass to temper its force, it rips across the 40th latitude and slams into the prefab houses that straddle the tiny seaside township of Arthur River where we’re staying. It strains against the windows and coats the logs stacked…
Meaghen Brown
13 min Read
Trump’s National Monument Reduction Was Always About Oil, Coal, Gas and Uranium
In December of 2017, the president illegally reduced Bears Ears and Grand Staircase-Escalante National Monuments by nearly two million acres. Despite overwhelming support from the majority of Americans, nearly three million of whom spoke up during a public comment period in favor of protecting our national monuments, the president invoked terms like “heritage,” “respect,” “glorious…
In December of 2017, the president illegally reduced Bears Ears and Grand Staircase-Escalante National Monuments by nearly two million acres. Despite overwhelming support from the majority of Americans, nearly three million of whom spoke up during a public comment period in favor of protecting our national monuments, the president invoked terms like “heritage,” “respect,” “glorious…
Lisa Pike Sheehy
3 min Read
Response to the House Committee on Natural Resources
December 19, 2017 Rob Bishop Chairman U.S. House of Representatives Committee on Natural Resources 1324 Longworth House Office Building Washington, D.C. 20515 Dear Chairman Bishop and the House Committee on Natural Resources, I find it disingenuous that after unethically using taxpayers’ resources to call us liars, you would ask me to testify in front of…
December 19, 2017 Rob Bishop Chairman U.S. House of Representatives Committee on Natural Resources 1324 Longworth House Office Building Washington, D.C. 20515 Dear Chairman Bishop and the House Committee on Natural Resources, I find it disingenuous that after unethically using taxpayers’ resources to call us liars, you would ask me to testify in front of…
Yvon Chouinard
3 min Read
Free the Snake and Restore Salmon to Honor Treaty Rights
Salmon have sustained the Nimiipuu people since time began for us. Nimiipuu means “the people” and is one amongst many names the Nez Perce call themselves. The loss of healthy numbers of salmon returning up the Columbia and Snake Rivers to our traditional lands in Idaho and Oregon, where we have fished and hunted for generations,…
Salmon have sustained the Nimiipuu people since time began for us. Nimiipuu means “the people” and is one amongst many names the Nez Perce call themselves. The loss of healthy numbers of salmon returning up the Columbia and Snake Rivers to our traditional lands in Idaho and Oregon, where we have fished and hunted for generations,…
Julian Matthews
4 min Read
We Have Work to Do: Thoughts from Standing Rock
It’s cold. The snow hasn’t come yet but it’s really, really cold. I’m in my long johns, getting ready for bed, brushing my teeth (and shivering) in the front seat of the borrowed van we drove from California. Saxon and I are talking through the action we attended earlier today, when we notice a bright…
It’s cold. The snow hasn’t come yet but it’s really, really cold. I’m in my long johns, getting ready for bed, brushing my teeth (and shivering) in the front seat of the borrowed van we drove from California. Saxon and I are talking through the action we attended earlier today, when we notice a bright…
Colin McCarthy
8 min Read
100 Percent Today, 1 Percent Every Day
We’re just days from Black Friday, one of the biggest consumer shopping days of the year in America. And as people think generously about family and friends, we also want to help our customers show love to the planet, which badly needs a gift or two (and still gets coal every year). This year Patagonia…
We’re just days from Black Friday, one of the biggest consumer shopping days of the year in America. And as people think generously about family and friends, we also want to help our customers show love to the planet, which badly needs a gift or two (and still gets coal every year). This year Patagonia…
CEO Rose Marcario, CEO
3 min Read
Popular searches