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Read Our Work in Progress Report

Read Our Work in Progress Report

Our 2025 Work in Progress Report dives into all the new, fun and kinda weird ways we’re trying to lighten our load on Earth, our only shareholder.

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Earth Is Now Our Only Shareholder

Earth Is Now Our Only Shareholder

If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have. This is what we can do.

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“When the Mountains Were Wild:” A Film About the Northern Albanian Alps

Mitch Tölderer  /  Mar 21, 2017  /  Snow, Sports

I was looking for real mountain wilderness in Europe. All of the roads, ski lifts, huts, dams and avalanche safety reports make it really easy and comfortable to access great ski touring, climbing and freeriding in the central European Alps. Some of the huts feel more like hotels than shelters for mountaineers. The price we pay for all this comfort and easy access is the loss of pristine mountain wilderness.

I began my research looking for a place with no ski resorts or winter tourism, a place with interesting, demanding mountains and a good chance for good snow and good riding conditions. I didn’t want to fly. I wanted to pack up the car at home and travel back in time to experience what it was like before mass ski tourism. The research finally brought me to the so called “accursed mountains” of the North Albanian Alps.

The whole crew was out of Innsbruck: skier and mountaineer Klaus Zwirner, Jakob Schweighofer and Johannes Hoffmann from Whiteroom Productions, photographer Carlos Blanchard and myself. We geared up for a winter expedition and hit the road towards Albania, to go on a journey to a place and time when the mountains were wild.

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