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Earth Is Now Our Only Shareholder

If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have. This is what we can do.

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surfing Stories

The Point is Forever
Photo: Jason Murray
The Point is Forever
Patagonia

Punta de Lobos is awarded World Surfing Reserve status—an all too rare conservation success story.

5 min Read
The Quest to Save 100 Waves in Peru
The Quest to Save 100 Waves in Peru
The Quest to Save 100 Waves in Peru
Bruno Monteferri

A friendship built between waves becomes a powerful alliance for the protection of surf breaks.

9 min Read
Living on Easy
Living on Easy
Living on Easy
Gerry Lopez

A trip to Amami Ōshima, Japan, transports Gerry Lopez to a familiar feeling on a distant land.

7 min Read
Self-Isolation, Learned from a Life at Sea
Self-Isolation, Learned from a Life at Sea
Self-Isolation, Learned from a Life at Sea
Liz Clark

Captain Liz Clark’s been self-isolating aboard her sailboat Swell since 2005; here she provides her experiences and insight for navigating isolation during a pandemic.

5 min Read
The Fight For The Bight
The Fight For The Bight
The Fight For The Bight
Sean Doherty

While Australia burns, its government is greenlighting oil drilling in the unspoiled Great Australian Bight. But surfers and coastal communities are saying no—and uniting to keep Big Oil out.

10 min Read
A Conversation with Surfboard Designer Fletcher Chouinard
A Conversation with Surfboard Designer Fletcher Chouinard
A Conversation with Surfboard Designer Fletcher Chouinard
Sean Doherty

At Fletcher Chouinard Designs, the focus is on durable, high-performing equipment that lets you have fun no matter what the ocean is doing. There are never enough hours in a day for Fletcher Chouinard. As a surfer, shaper, kiteboarder and new father, he was really doing the dance. Then along came foilboarding, which has made…

5 min Read
Kimi Werner, Léa Brassy and Liz Clark: Sea Sisters
Kimi Werner, Léa Brassy and Liz Clark: Sea Sisters
Kimi Werner, Léa Brassy and Liz Clark: Sea Sisters
Kimi Werner

The Best Times Are About Friends, Not Perfection It had been four years since Liz Clark, Léa Brassy and I first spent time together, on a sailing trip through the Tuamotus. We knew we’d found something special from the moment we met, and we’ve stayed in touch ever since. We’re all very individual women and…

4 min Read
Stop New Offshore Drilling
Stop New Offshore Drilling
Stop New Offshore Drilling
Patagonia

The Trump administration wants to open almost all of America’s coastline to the oil industry, putting our beaches and oceans at serious risk. Fifty years ago, an offshore rig spilled 100,000 barrels of crude oil into California’s Santa Barbara Channel, creating a 35-mile slick that fouled the wave-rich shoreline from Goleta to Ventura. It should…

3 min Read
An Englishman Surfs in Euskadi
An Englishman Surfs in Euskadi
An Englishman Surfs in Euskadi
Tony Butt

It was November 1991. I was with two friends and we were at the beginning of a three-month surf trip around the coasts of Spain and Portugal. Mundaka was our starting point. We all agreed that we would be happy just to get something better than the cold, windblown beach breaks we had left behind…

12 min Read
Tales From The Third Ledge
Tales From The Third Ledge
Tales From The Third Ledge
Sean Doherty

Six years ago, when that famous wave broke on the Third Ledge at Cloudbreak—tearing down reef, tearing through time, majestically unridden, surfers scrambling for their lives—there was one question left hanging in the air like sea mist. As the last wave washed through the lagoon and slunk back into the ocean, the water still hissing,…

8 min Read
The Paradox of Schrödinger’s Peak
La Caldera: big, windy and empty. Photo: Miguel Arribazalaga, 2013
The Paradox of Schrödinger’s Peak
Tony Butt

It was about an hour before dark. The spot had been a lot easier to find than I thought—five minutes from the main road and within easy viewing distance from a cliff. A few weeks earlier a friend had told me he had seen “something breaking” along this stretch of coast. This must be it,…

9 min Read
Cleaning Up a Boat Wreck in Isla de Todos Santos
Kyle Thiermann and Greg Long load up pieces of boat wreckage at Isla De Todos Santos. Baja California, Mexico. Photo: Nikki Brooks
Cleaning Up a Boat Wreck in Isla de Todos Santos
Kyle Thiermann

Besides a lighthouse, a dirt trail and a few small structures, Isla De Todos Santos is almost completely undeveloped. The only permanent resident is the lighthouse keeper, who greeted us in Spanish as we approached after stepping ashore on a bright October morning. Those who choose to live in solitude fascinate me and I wanted…

5 min Read
How a Storm Can Change Your Life: Maria
From small to a large scale, we learn along the way. Otto Flores builds a cistern that can supply a large number of people in the community. Yabucoa, Puerto Rico. Photo: Ethan Lovell
How a Storm Can Change Your Life: Maria
Otto Flores

It’s been a crazy couple of weeks—a whirlwind of events, to say the least. Seems like the world got turned over in less than a month. Natural disasters are igniting on all sides of the globe. Could it be that the planet is trying to tell us something? Is humanity in harm’s way? Nature tends…

7 min Read
Stop the Black Dragon
Photo: María Mariñas
Stop the Black Dragon
Tony Butt

About five minutes from where I live, there is a small village called Tapia de Casariego. The waves at Tapia are not world-class, but they can get very good on the right conditions. Tapia is also very significant in Spanish surfing history, being one of the birthplaces of surfing in this country. Most of the…

12 min Read
Pohnpei: A Different Perspective of a Familiar Place
Photo: Scott Soens
Pohnpei: A Different Perspective of a Familiar Place
Reo Stevens

Robby Naish once spoke about the irony of traveling the world to compete. He spent 30 years filling passport after passport, but never really saw anything other than the beach. It’s an easy trap to fall into. With today’s high-paced society and accurate weather forecasts, traveling surfers and kite surfers often focus too much on…

7 min Read
The Slab Hunter: Ben Wilkinson Woodwork
Photo: Travis Rummel
The Slab Hunter: Ben Wilkinson Woodwork
Malcolm Johnson

It didn’t take long for Ben Wilkinson to figure out that there was freedom to be had in working for himself—and that freedom was the first requirement if he wanted to go surfing whenever the waves got huge. “I left home when I was 16,” he remembers, “which was old enough in my eyes. But…

4 min Read
Behind the Scenes of Keith Malloy’s “Fishpeople” Film
Photo: Donnie Hedden
Behind the Scenes of Keith Malloy’s “Fishpeople” Film
Donnie Hedden

Filmmaking. Some people follow the storyboard, some follow their gut. Keith Malloy? Ten parts gut, zero parts plan. Well, I take that back. He’s got a plan, it’s just hard to discern it behind that beard. Fortunately, he’s got some friends (and a legendary wife) who know how to organize, use cameras, record sound, scuba dive…

9 min Read
Reviving a Once-Exploited Surf Spot in Madeira
Photo: Will Henry
Reviving a Once-Exploited Surf Spot in Madeira
Tony Butt

“MISHEEEEEEEE!” boomed Cecilia, almost crushing Michi’s large frame with a huge hug as we both walked in the door. It was 2016 and the twenty-eighth time Michi (pronounced Mickey) Mohr had come to Madeira Island. Even though he was based in Munich, he knew the waves of Madeira as well as anyone, and could more…

12 min Read
Cold Stoke at the 2017 Gerry Lopez Big Wave Challenge
Photo: Richard Hallman
Cold Stoke at the 2017 Gerry Lopez Big Wave Challenge
Patagonia

Snowboarding began as a way of riding waves in their frozen form. There are still plenty of snow shredders who take their inspiration from surf style—and plenty of surfers who are just as stoked to get up into the mountains. Each year at Mt. Bachelor, the Gerry Lopez Big Wave Challenge celebrates the links between…

3 min Read
Surfing and Making Sustainable Clothing on the Island of Serendip
Photo: Jarrah Lynch
Surfing and Making Sustainable Clothing on the Island of Serendip
Belinda Baggs

Almost a decade ago, I’d heard stories of mystical right points peeling forever without another soul in sight. What surfer addicted to logging wouldn’t crave to check it out, even though it meant ignoring travel warnings and venturing into a region suffering from civil unrest? Young, naive and most probably foolish, I set off on…

6 min Read
Making Surf Gear at a Fair Trade Certified Patagonia Facility
Photo: Jarrah Lynch
Making Surf Gear at a Fair Trade Certified Patagonia Facility
Dave Rastovich

As I step into MAS Active-Leisureline, a Fair Trade Certified factory that makes Patagonia products near Colombo, Sri Lanka, the first thing that confronts my senses is the sound. Row after row of clamorous cutting and sewing machinery is being operated by a few hundred workers, all dressed in bright green uniforms and working under…

6 min Read
Yoga with Gerry Lopez
Yoga with Gerry Lopez
Yoga with Gerry Lopez
Hank Gaskell

For those of you who don’t know surfing, Gerry Lopez is an icon of the sport. Since the late sixties, Gerry has made surfers from around the world hoot with hyper fascination as he dazzled them with his tube riding prowess. His flowing, effortless grace in heavy-water situations is revered by surfers worldwide. Famous for…

6 min Read
The More Things Change: Gerry Lopez’s Uluwatu Talk Story
Photo: Dana Edmunds
The More Things Change: Gerry Lopez’s Uluwatu Talk Story
Gerry Lopez

Gerry Lopez first surfed Uluwatu in 1974. The fabled Balinese wave was pristine, magical and empty (more on that below). Forty years later, he returned to host a yoga retreat, get a few waves between classes and help preserve Uluwatu for future generations. In this short film, Gerry uses Uluwatu and surfing as metaphors for change—and…

9 min Read
Doughmore: The Futility of Trying to Fix a Coastline
Photo: Kev Smith
Doughmore: The Futility of Trying to Fix a Coastline
Tony Butt

“The real conflict of the beach is not between sea and shore […] but between Man and Nature. On the beach, Nature has achieved a dynamic equilibrium that is alien to Man and his static sense of equilibrium. Once a line has been established, whether it be a shoreline or a property line, Man unreasonably…

9 min Read
Ramón Navarro: Above and Beyond
Photo: Juan Luis De Heeckeren
Ramón Navarro: Above and Beyond
Greg Long

Every so often you come across someone whose actions and demeanor leave you both inspired and in a state of wonder. Such was the case when I first encountered Ramón Navarro. I was 19 years old at the time, spending an extended winter stint on the fabled North Shore of O‘ahu, Hawai‘i, hoping to further…

7 min Read
Introducing a New Edition of Yvon Chouinard’s “Let My People Go Surfing”
Book photo: Tim Davis
Introducing a New Edition of Yvon Chouinard’s “Let My People Go Surfing”
Yvon Chouinard

Ten years after its original publication, Penguin Books has released a completely revised and expanded edition of Yvon Chouinard’s classic memoir, Let My People Go Surfing: The Education of a Reluctant Businessman, with more than 40 percent new material and featuring a new foreword by Naomi Klein, author of the bestselling book This Changes Everything. In the…

5 min Read
The Malloy Brothers’ Humble Ascent in Surfing
Photo: Jeff Johnson
The Malloy Brothers’ Humble Ascent in Surfing
Jeff Johnson

It’s 2002. Dan Malloy, the youngest of the Malloy brothers, is surfing in a contest at Sunset Beach on Oʻahu. He is 25 years old and upholding a foundation built by his two older brothers, which has made him the most hopeful of the Malloy clan to excel in the competitive surfing world. But it’s…

8 min Read
Two Brothers Take a Trip to Cochamó
Two Brothers Take a Trip to Cochamó
Two Brothers Take a Trip to Cochamó
Patrick “Patch” Wilson

In early 2014, I spent some time exploring the coastline around southern Chile looking for waves and generally just checking out a place that I had always wanted to visit. I ended up heading as far south as Chiloe which is the first island on the coast of where Patagonia starts. It had been a…

7 min Read
Just How Good Is the Surfing in Iceland?
Just How Good Is the Surfing in Iceland?
Just How Good Is the Surfing in Iceland?
Tony Butt

“Just go in,” said the woman’s voice. “There’s nobody there at the moment but the house is always left open. Yours is room two, upstairs.” I was calling ahead to the small guesthouse where we had booked a room. Slightly bewildered, I looked across at my traveling buddy, Martín. “It’s cool man, aquí no roban,”…

14 min Read
“Ten Tuamotus Days:” A Short Film
“Ten Tuamotus Days:” A Short Film
“Ten Tuamotus Days:” A Short Film
Liz Clark

1 min Read
The Rescue Box: A Little Aid for Surfers in Ireland’s Cliffs of Moher
The Rescue Box: A Little Aid for Surfers in Ireland’s Cliffs of Moher
The Rescue Box: A Little Aid for Surfers in Ireland’s Cliffs of Moher
Tom Doidge-Harrison

In its deep summer slumber, it is hard to gauge the latent fury this place can serve up to the unsuspecting. There are, however, clues to the power of this landscape that can both give and take in equal measure. The weathered faces of naked shale give evidence to deadly drops of tonnage. The natural…

6 min Read
The Chase: A Tiny Film
The Chase: A Tiny Film
The Chase: A Tiny Film
RC Cone

Honestly, we went to Iceland to catch big fish. It was that simple. We wanted to bask in the late Arctic sun while bringing dreamy meter-long Atlantic salmon to hand. We wanted to drink whiskey afterwards, go to bed and do it again every day we could. What surprised us wasn’t our ability to check…

4 min Read
Mundaka: Surf But Don’t Touch
Mundaka: Surf But Don’t Touch
Mundaka: Surf But Don’t Touch
Tony Butt

When the first surfers turned up at Mundaka around the late 1960s and set their eyes upon those perfect lefthanders, they had no reason to think the waves wouldn’t be there forever. Almost half a century later, we now know that Mundaka is a very special wave, perhaps unique in the world; not just because…

13 min Read
My Vision for Punta de Lobos
My Vision for Punta de Lobos
My Vision for Punta de Lobos
Ramón Navarro

Standing up to save a special place before it’s gone.

3 min Read
Simply Southern Chile: A Surf Trip
Simply Southern Chile: A Surf Trip
Simply Southern Chile: A Surf Trip
Hank Gaskell

After my second trip to Southern Chile this past July, I have absolutely fallen in love with its simple way of life. More and more nowadays, it seems there is so much going on that it’s impossible to get ahead. Chile doesn’t know or care about that. Life there is content to just continue rolling…

5 min Read
Never-Before-Seen Footage from George Greenough
Never-Before-Seen Footage from George Greenough
Never-Before-Seen Footage from George Greenough
Devon Howard

There are only a few people that have truly played a pivotal role in the advancement of surfboard design, people whose contribution was so impactful that it changed surfing in massive ways forever. George Greenough would make any surf buff’s list as one of the greats, but for me I’m comfortable saying he’s flat-out the…

4 min Read

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