INSPIRED BY A LIFE
SPENT CHASING WAVES
IN BOTH LIQUID AND
“My use of camouflage on surfboards started from a functional need. In the early days at G-Land, the glare off our boards was searing our eyes. So we started painting the decks and used leaves and palm fronds as patterns. From there it evolved into an art form, but each pattern I chose for a board came from something I’d seen on airplanes, tanks or ships.
This one—the second in a series of limited edition prints—comes from a Leopard tank. It’s a particularly effective scheme that breaks up an outline and makes it more difficult to discern—a tactic that underlines the true purpose of camouflage design.” - GERRY LOPEZ
The biggest waves used to be called the Unridden Realm. But that term no longer applies—today’s big wave surfers are constantly redefining what’s possible in the most powerful surf the oceans can offer.
Working with our ambassadors and many of the world’s best big wave riders, our R&D team developed the PSI (Personal Surf Inflation) Vest to help increase safety in heavy waves. Supporting multiple rapid inflations and featuring a dump valve for quick deflation in the water, the PSI Vest is a pioneering, purpose-built tool for use in the most critical surf situations.
Supporting multiple rapid inflations and featuring a dump valve for quick deflation in the water, the PSI Vest is a pioneering, purpose-built tool for use in the most critical surf situations.
We spent over five years developing and testing the vest specifically for big wave surfing, and received a U.S. patent for its innovative technology in 2014.