Responsible Logo Guidelines

Each day at Patagonia, we look for ways to use our business to save our home planet, and that starts with creating goods that last a really, really long time.

When we realized that adding an additional non-removable logo to a garment could significantly shorten its life span, we made the difficult choice to stop approving additional logos altogether, until we could figure out a way to do so without dooming it to an early grave in a landfill.

That’s why we’re excited to announce that we’re once again authorizing limited-quantity, custom third-party logos on our gear. This time, however, we’re doing it a little differently.

The first option—and our favorite—is to forgo added logos on your Patagonia gear altogether. Instead, offer your crew useful branded items such as lanyards, name tags and water bottles to distinguish themselves as part of the company.

We do understand a logo can be a powerful thing, so another option is to offer removable branding such as a zipper pull, luggage tag or woven hem labels. All are extremely versatile, easy to remove or replace, and can even be reapplied to another jacket or pack if a team member moves on.

And then there’s the classic embroidered logo. These have long been considered permanent, meaning even a tiny logo could reduce the life of a garment in a big way. As a solution, we now have a partner who can shave off embroidered logos from most garments and add a new logo when there’s been an organization change. We’re also working closely with our Worn Wear team to make garments with logos eligible for the Patagonia Worn Wear program—and keep even more old company gear in use instead of condemning it to a closet or the landfill.

Our Group Sales program is small, and we accept applications on a case-by-case basis, but please reach out to discuss options for bringing our gear to your team.

Thank you for being a Patagonia customer and advocate. But, most of all, thank you for giving a damn about saving our home planet.