How we can all create meaningful change.

We’ve made strides to reduce our reliance on virgin plastics and are taking new steps to address the plastics we use in our products, but we can’t do it alone. Changing industry practices requires action on the individual, business and government levels. Here are some ways you can help:

What you can do
Simply put, buy less and demand more. Reject the concept of fast fashion, shop only when you really need something and choose durably made gear that can be repaired for generations. Then wear it, care for it and pass it on once you no longer need it.

But the activism doesn’t end in your closet. Ask your favorite brands how they’re thinking about their plastic use and what they’re doing to mitigate it. Prioritizing secondary waste streams to replace virgin plastics? Being transparent about their supply chain and footprint?

Come election time, use the power of your vote. Elect leaders who are committed to addressing the climate crisis through targeted measures like cutting fossil fuel subsidies and investing in green energy.

What businesses can do
Shifting an entire industry calls for collaboration. We share the names of many of our supply chain partners so other companies can invest in those secondary waste streams and amplify the effort. Other tangible steps include eliminating sources of virgin petroleum from products, aligning with financial partners who are committed to a global energy transition, and supporting grassroots organizations whose communities are most impacted by the plastics and climate crisis.

What governments can do
Building and scaling broader, more meaningful legislation and regulation is critical to creating systemic change in the way our clothes are made, transported and treated after they’ve been worn. Measures like decreased tariffs for recycled and organic materials, documenting and disclosing supply chains (where clothes are made and who is making them), and incentives for companies who adopt materials from organic or recycled inputs won’t just create transparency. These laws and regulations would hold companies accountable for their impact and drive the urgent changes that the industry needs.