What Quality Means to Us
The gear we make must perform at the highest levels, and that starts with how it’s designed, the materials it’s made from, how long it stays in play and where it goes when it’s done.
Our Human-Powered Pursuits
Our gear is designed to help you go big in the places that make us feel small, whether it’s searching for first tracks, wild waters, empty trails or far-flung objectives.
Our Icons and Innovations
Even the most timeless pieces can be improved, and we’re constantly pushing the edges of performance while inventing new ways to reduce our impact. Here are some classics we’re especially proud of.
Let My People Go Surfing
The story of how Yvon Chouinard—legendary climber, environmentalist and founder of Patagonia, Inc.—has used his business to challenge conventional wisdom, lead a simpler, more examined life and make a living without losing your soul.
The Stories That Shape Us
Check out our latest films and stories about the people, places and issues that move us to get out there and protect the places we love.
Big Moments in Our History
When you were founded by a band of dirtbag climbers and surfers, your core values likely don’t include “conventional.” We’ve been doing business differently for over 50 years. Here are a few milestones from along the way.
