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Earth Is Now Our Only Shareholder

If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have. This is what we can do.

Read Yvon’s Letter

Chris Malloy

Home base for Chris Malloy is a working ranch in California, where he lives close to the land with his wife and kids. The oldest of the three Malloy brothers and the director of 180° South and a number of highly regarded surf films, his life is a blend of tradition, conservation and creativity. “The best things in life,” he says, “are the simplest.”

Chris Malloy Reflects on the Future
Photo: Carla Malloy
Chris Malloy Reflects on the Future
Chris Malloy

My three kids are young, too young for me to wax politics with. Nothing worse than an 8-year-old reciting slogans they don’t understand. For now, I’m getting them in the hills, letting them feel the cold and the growl in their bellies after a long day out. I’m doing my best to show them the value…

2 min Read
The Cleanest Line: Read the Story That Inspired the Name of This Blog
Photo: Juan Luis De Heeckeren
The Cleanest Line: Read the Story That Inspired the Name of This Blog
Chris Malloy

We are now third and fourth generation surfers. We have the confidence to leave the stereotypes behind. We’re the scroungiest dirtbags one day and then return to the urban environment as activists for change the next. Two time periods epitomize the style and sensibility of what we are working to create in the coming years.…

3 min Read
“preOCCUPATIONS:” A Short Film
“preOCCUPATIONS:” A Short Film
“preOCCUPATIONS:” A Short Film
Chris Malloy

I’ve always noticed that people who have “dream jobs” are too preoccupied with their passions to realize they even have an occupation. That’s were our little film series preOCCUPATIONS comes from. All of the characters we spent time with were very different, but they share one common characteristic: they are driven by the love for what they…

1 min Read

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