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Earth Is Now Our Only Shareholder

Earth Is Now Our Only Shareholder

If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have. This is what we can do.

Read Yvon’s Letter

Salmon Run: 30 Years in the Running

Sunday, November 15, at Patagonia HQ, Ventura, California

Registration and race details for the Salmon Run can be found here.

Patagonia is excited to announce the 30th Annual Salmon Run, to be held Sunday, November 15th, 2026. The Salmon Run is one of the largest and longest-standing running events in Ventura County where runners and community members alike join together to support and celebrate Ventura’s collective power to create positive change. This annual benefit event has raised more than $180,000 over the years for environmental non-profit groups working on important issues in our own backyard. We hope you can join us this year for a morning of fun and community.

As we continue into the 30th year, this year's proceeds will support Santa Barbara Channelkeeper, a local environmental nonprofit dedicated to protecting and restoring the Santa Barbara Channel and its watersheds. For over 25 years, Channelkeeper has worked to ensure clean water, healthy habitats, and thriving communities from Point Conception to the Ventura River, from the Santa Ynez Mountains to the Northern Channel Islands. Through science-based advocacy, education, fieldwork, enforcement, and community engagement, Channelkeeper defends our community’s right to clean water and informs, inspires, and empowers people to speak and act for our waterways.

Channelkeeper leads a range of impactful programs, including water quality monitoring, marine protected area stewardship, pollution prevention, and watershed advocacy initiatives. Through hands-on volunteer programs, public outreach efforts, and collaborative policy solutions, Channelkeeper engages the community as active stewards of our coast and waterways.

Channelkeeper’s work is actively addressing some of our region’s most pressing environmental challenges. Channelkeeper has taken a lead role in protecting the region from the impacts of offshore oil drilling through strategic advocacy and legal action, including challenging the restart of Sable’s oil development operations along the Gaviota Coast. Channelkeeper is also working to safeguard public trust resources in the Ventura River watershed, advancing solutions that protect water flows for the benefit of wildlife and our communities.

Learn how to get involved and support by visiting https://www.sbck.org/.

Register now for the Salmon Run at RunSignUp.

Important to Note:
There will be no day-of registration this year. ALL PARTICIPANTS MUST REGISTER ONLINE PRIOR TO THE RACE. Please be aware that last year’s race SOLD OUT. Register early online to guarantee your spot.

Hope to see you at the run!

―Patagonia Salmon Run Team

Register Now

All participants must register online prior to the race. There will be no day-of registration.
Visit RunSignUp

If you have any questions, please contact Salmon Run Team.

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