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  • $119.00
    Our tried-and-true Pataloha® Shirt has been around for decades and is a revival of the much-loved Hawaiian shirts of old. Made of 100% organic cotton with a linen-like texture, this easy-care shirt features a variety of colorful prints that pay tribute to the Aloha spirit and our own diverse, world-traveling experiences.
  • $49.00
    This long-sleeved T-shirt with Polygiene® permanent odor control and 50+ UPF sun protection has a loose cut that offers lightweight comfort and coverage in surf, sun and wind. Fair Trade Certified™ sewn.
  • $129.00
    When we started making Pataloha® shirts, we set out to celebrate Hawaiian tradition while reflecting our own diverse and world-traveling experiences. This season’s limited edition Opihi Man print takes its inspiration from Rell Sunn's nickname for Yvon Chouinard; the shirt is made of an airy 60% hemp/35% recycled polyester/5% TENCEL® lyocell blend with a dobby weave for vintage texture.
  • $89.00
    Inspired by Hawaiiana but far from traditional, the fun-loving Pataloha® collection blends the spirit of the Islands with our own surfing, climbing and fishing heritage. With a more modern design that offers featherweight comfort in warmer climes, the Malihini Pataloha® Shirt is made from 100% organic cotton plain weave in a variety of colorful prints.
  • $45.00
    This long-sleeved surf shirt is made from light, fast-drying 85% recycled polyester/15% spandex with 4-way stretch, an antimicrobial finish and 50+ UPF sun protection. Worn in or out of the water, it offers excellent protection from sun and wind. Fair Trade Certified™ sewn.
  • $65.00
    This long-sleeved surf hoody is made from light, fast-drying 85% recycled polyester/15% spandex with 4-way stretch, an antimicrobial finish and 50+ UPF sun protection. Worn in or out of the water, it offers excellent protection from sun and wind. Fair Trade Certified™ sewn.
  • $39.00
    This short-sleeved surf shirt is made from light, fast-drying 85% recycled polyester/15% spandex with 4-way stretch, an antimicrobial finish and 50+ UPF sun protection. Worn in or out of the water, it offers excellent protection from sun and wind. Fair Trade Certified™ sewn.
  • $129.00
    Our tried-and-true Pataloha® Shirt has been around for decades and is a revival of the much-loved Hawaiian shirts of old. Made from light and airy TENCEL® lyocell twill with a natural drape, this one celebrates the 25th anniversary of our Hale`iwa store on the North Shore of O`ahu.
  • $89.00
    We took our 100% recycled polyester Stretch Planing Boardshorts fabric and created the Stretch Planing Hybrid Shirt—a fast-drying, superlight shirt with comfortable stretch, a DWR (durable water repellent) finish and 50+ UPF sun protection. Can be worn in or out of the water. Fair Trade Certified™ sewn.
  • $45.00
    This short-sleeved T-shirt with Polygiene® permanent odor control and 50+ UPF sun protection has a loose cut that offer lightweight comfort and coverage in surf, sun and wind. Fair Trade Certified™ sewn.