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  • $69.00
    A light, ultracomfortable short-sleeved shirt made with easy-care organic cotton/recycled polyester fabric.
  • $49.00
    A classic short-sleeved henley shirt made of 100% organic cotton in a range of subtle heathers. Fair Trade Certified™ sewn.
  • $45.00
    This long-sleeved surf shirt is made from light, fast-drying 85% recycled polyester/15% spandex with four-way stretch, an antimicrobial finish and 50+ UPF sun protection. Worn in or out of the water, it offers reliable protection from sun and wind. Fair Trade Certified™ sewn.
  • $65.00
    This long-sleeved surf hoody is made from light, fast-drying 85% recycled polyester/15% spandex with four-way stretch, an antimicrobial finish and 50+ UPF sun protection. Worn in or out of the water, it offers excellent protection from sun and wind. Fair Trade Certified™ sewn.
  • $39.00
    This short-sleeved surf shirt is made from light, fast-drying 85% recycled polyester/15% spandex with four-way stretch, an antimicrobial finish and 50+ UPF sun protection. Worn in or out of the water, it offers reliable protection from sun and wind. Fair Trade Certified™ sewn.
  • $119.00
    Now made of 100% organic cotton with a linen-like texture, our tried-and-true Pataloha® Shirt has been around for decades and is a revival of the much-loved Hawaiian shirts of old; this season, our prints are inspired by mālama ‘āina, the Hawaiian tradition of care and protection for the land.
  • $89.00
    A versatile, high-performing surf and travel shirt, we make our Stretch Planing Hybrid Shirt from fast-drying, superlight 100% recycled polyester with a DWR (durable water repellent) finish and 50+ UPF sun protection; can be worn in or out of the water.
  • $129.00
    Featuring our new Mālama ‘āina print—meaning care and protection for the land—this season’s Limited Edition Pataloha® Shirt honors ahapua'a, Hawaii's traditional form of land and water management.
  • $89.00
    Inspired by Hawaiiana but far from traditional, our fun-loving Pataloha® collection blends the spirit of the Islands with our own surfing, climbing and fishing heritage. With a more modern design that offers featherweight comfort in warmer climes, the Malihini Pataloha Shirt is made from a cool-wearing 100% organic cotton plain weave.
  • $99.00
    This airy Pataloha® pullover is made of a lightweight 60% hemp/35% recycled polyester/5% TENCEL® lyocell dobby blend for cool-wearing comfort in hot and humid weather.
  • $79.00
    A long-sleeved travel shirt made with fast-wicking, 100% organic cotton open-weave fabric.
  • $129.00
    Our tried-and-true Pataloha® Shirt has been around for decades and is a revival of the much-loved Hawaiian shirts of old. Made from light and airy TENCEL® lyocell twill with a natural drape, this one celebrates the 25th anniversary of our Hale`iwa store on the North Shore of O`ahu.