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Earth Is Now Our Only Shareholder

If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have. This is what we can do.

Read Yvon’s Letter

Becoming Ruby

A Mountain Bike film about inclusion, identity and hand-drawn heroes.

2020 / 18 Min

Not seeing herself reflected in the community she loves, mountain biker, skier and artist Brooklyn Bell created her own role model: a hand-drawn hero called Ruby J. With Ruby J as a guide, Brooklyn spent the next few years trying to “live like her, breathe like her, be unapologetically black like her,” and in the process shaped her own identity, one that intertwines her love for dirt, snow and art—and a voice with which to advocate for diversity and inclusion.

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