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Our tried-and-true Pataloha® Shirt has been around for decades and is a revival of the much-loved Hawaiian shirts of old. Made from light and airy TENCEL® lyocell twill with a natural drape, this one celebrates the 25th anniversary of our Hale`iwa store on the North Shore of O`ahu. -
Featuring our new Mālama ‘āina print—meaning care and protection for the land—this season’s Limited Edition Pataloha® Shirt honors ahapua'a, Hawaii's traditional form of land and water management. -
Our island-inspired Pataloha designs celebrate Hawaiian tradition while reflecting our own diverse, world-traveling experiences. This season’s Limited Edition Pataloha® Dress print honors mālama ‘āina, the Hawaiian tradition of care and protection for the land; made from a light, easy-draping TENCEL® lyocell twill. -
Our Pataloha® shirts celebrate Hawaiian tradition while reflecting our own diverse and world-traveling experiences. Made of a soft, airy 60% hemp/35% recycled polyester/5% TENCEL® lyocell blend with a dobby weave for vintage texture, the shirt comes in two prints. -
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This season’s easy-care romper features colorful prints that pay tribute to the aloha spirit and our own diverse, world-traveling experiences. -
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A vintage-inspired silhouette made from our sturdy 100% organic cotton Stand Up canvas; this hat features an adjustable snap back and iconic woven-label logo. -
This lightweight organic cotton T-shirt uses no GMO seeds or toxic pesticides, benefits soil quality and biodiversity, and saves 27 gallons of water compared to a conventional cotton T-shirt. Fair Trade Certified™ sewing. -
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Head to the store or visit your local farmers market with this reusable tote, made using a process that reduces the amount of scrap fabric generated in production and gets your organic goodies home in one piece. Fair Trade Certified™ sewn. -
Paying tribute to a vintage Pataloha® classic, our Lightweight Pataloha Shirt is everything we love about our island-inspired heritage shirts but made from a light and airy TENCEL® lyocell twill with a female-friendly fit. -
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Inspired by Hawaiiana but far from traditional, our fun-loving Pataloha® collection blends the spirit of the Islands with our own surfing, climbing and fishing heritage. With a more modern design that offers featherweight comfort in warmer climes, the Malihini Pataloha Shirt is made from a cool-wearing 100% organic cotton plain weave. -
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Featuring original Pataloha® prints that honor mālama ‘āina, the Hawaiian tradition of care and protection for the land, this light, easy-draping dress has a deep V-neck design with delicate adjustable straps. Made from TENCEL® lyocell twill for airy comfort in warm summer weather. -
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Featuring original Pataloha® prints that honor mālama ‘āina, the Hawaiian tradition of care and protection for the land, this light, easy-draping dress has a deep V-neck design with delicate adjustable straps. Made from TENCEL® lyocell twill for airy comfort in warm summer weather. -
