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Pataloha® Collection

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  • $129.00
    Featuring our new Mālama ‘āina print—meaning care and protection for the land—this season’s Limited Edition Pataloha® Shirt honors ahapua'a, Hawaii's traditional form of land and water management.
  • $129.00
    Our island-inspired Pataloha designs celebrate Hawaiian tradition while reflecting our own diverse, world-traveling experiences. This season’s Limited Edition Pataloha® Dress print honors mālama ‘āina, the Hawaiian tradition of care and protection for the land; made from a light, easy-draping TENCEL® lyocell twill.
  • $65.00
    Our Pataloha® shirts celebrate Hawaiian tradition while reflecting our own diverse and world-traveling experiences. Made of a soft, airy 60% hemp/35% recycled polyester/5% TENCEL® lyocell blend with a dobby weave for vintage texture, the shirt comes in two prints.
  • $45.00
    This season’s easy-care romper features colorful prints that pay tribute to the aloha spirit and our own diverse, world-traveling experiences.
  • $35.00
    A vintage-inspired silhouette made from our sturdy 100% organic cotton Stand Up canvas; this hat features an adjustable snap back and iconic woven-label logo.
  • $39.00
    This lightweight organic cotton T-shirt uses no GMO seeds or toxic pesticides, benefits soil quality and biodiversity, and saves 27 gallons of water compared to a conventional cotton T-shirt. Fair Trade Certified™ sewing.
  • $29.00
    Head to the store or visit your local farmers market with this reusable tote, made using a process that reduces the amount of scrap fabric generated in production and gets your organic goodies home in one piece. Fair Trade Certified™ sewn.
  • $89.00
    Paying tribute to a vintage Pataloha® classic, our Lightweight Pataloha Shirt is everything we love about our island-inspired heritage shirts but made from a light and airy TENCEL® lyocell twill with a female-friendly fit.
  • $89.00
    Inspired by Hawaiiana but far from traditional, our fun-loving Pataloha® collection blends the spirit of the Islands with our own surfing, climbing and fishing heritage. With a more modern design that offers featherweight comfort in warmer climes, the Malihini Pataloha Shirt is made from a cool-wearing 100% organic cotton plain weave.
  • $129.00
    Featuring original Pataloha® prints that honor mālama ‘āina, the Hawaiian tradition of care and protection for the land, this light, easy-draping dress has a deep V-neck design with delicate adjustable straps. Made from TENCEL® lyocell twill for airy comfort in warm summer weather.
  • $129.00
    Featuring original Pataloha® prints that honor mālama ‘āina, the Hawaiian tradition of care and protection for the land, this light, easy-draping dress has a deep V-neck design with delicate adjustable straps. Made from TENCEL® lyocell twill for airy comfort in warm summer weather.
  • $69.00
    A stretchy, scalloped-hem version of our tried-and-true Wavefarer® Boardshorts; built from durable and quick-drying 95% nylon (65% recycled)/5% spandex with a DWR (durable water repellent) finish and 50+ UPF sun protection.