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Earth Is Now Our Only Shareholder

If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have. This is what we can do.

Read Yvon’s Letter

Luke Nelson's Ambassador Profile

Ben Moon
Luke Nelson

Trail Running Ambassador

Hometown: Blackfoot, Idaho
Resides: Pocatello, Idaho

Luke spent his childhood wandering the mountains. These days his time in the wild is spent running. Not wanting to be confined by the rules of racing, he prefers meandering lesser-known routes and rowdy mountain linkups as a way to stay connected to nature. Being connected with the outdoors on a daily basis has inspired him to be an activist and to speak up for the planet. He strives to maximize each hour by balancing his time as an activist, physician assistant, race director, husband and father.

Career Highlights

  • Second place finish in the 2011 Wasatch Front 100 Mile Endurance Run, Utah
  • Seven-time winner and course record holder of the El Vaquero Loco 50k, Wyoming
  • Fastest time known of car-to-summit-to-car of Idaho’s tallest mountain, Borah Peak
  • U.S. Ski Mountaineering Association National Champion, 2012
  • Fastest known time for climbing and descending all of Idaho’s 12,000-foot peaks
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